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Graphic Design Consultant
New York, NY
New York, NY
Freelance designer specializing in beauty packaging and illustration.
EXPERIENCE Elizabeth Linde Design • Graphic Designer/Art Director/Design Manager, New York, NY [February 2009 – Current] Currently focusing on freelance work for Avon's Fragrance Department. CLIENTS INCLUDE/D: Avon, Beardwood & Co. (Bath & Body Works, Desert Essence, LaSenza, South of France, Honest Tea, Happy Baby), Denim Therapy, Epic Beauty Co. (Anthropologie), The First Ward, Jonathon Product (GG Gatsby Haircare), Johnson & Johnson (Korres), Luna Star Naturals, Rock & Cheer, SoHo Modern, Sonoma Scent Studio, SPR Japan, Victoria’s Secret, Violight, Workstead, and Zazoon. Avon • Freelance Art Director, New York, NY [July 2014 – July 2015] Brought in for one-year contract to help elevate the brand by developing global branding and seasonal gifting for skin care, personal care, fragrance, cosmetics and jewelry packaging for a variety of sub-brands across North American, European, Asian, and Latin American markets. Tinker and Muse • Contractual Design Manager, New York, NY [March 2013 – Current] Ongoing contractual work with business owner of several beauty brands made in the US. Oversee branding identity, all packaging and print materials for Luna Star Naturals brands: Klee Girls, natural mineral tween makeup line; Pinki Naturali, water-based nail polish line; Pretendi, natural face paints; and Sparkli Naturali, natural mineral play makeup. Developing concept and brand identity, packaging, and print material for Rock & Cheer, a beauty line for Tween athletes, as well as other beauty brands in the development stage. Victoria's Secret Beauty • Senior Graphic Designer, New York, NY [April 2007 – February 2009] In-house designer responsible for the design and brand identity of product launches in fragrance, body care, cosmetics, and home fragrance. Designed new product lines, redesigned existing lines, and designed within brand line extensions. Collaborated with marketing and copy teams on brand management and new project ideas. Partnered with product development, packaging engineers, and outside vendors to review samples and prototypes regularly. Attended carton, label, tube, can, and glass press checks to ensure production quality. Directed freelancers, retouchers, and mechanical production. Victoria's Secret Beauty • Graphic Designer, New York, NY [November 2004 – April 2007] Designed for an eclectic mix of projects including beauty packaging, seasonal giftsets, holiday cards, sachets, handbags, hang tags, mint tins, eye masks and other accessories. Freelance Graphic Designer, New York, NY [November – February 2004] Designed various projects from corporate identity and catalog production, to boutique packaging. Clients: G2 (Grey Global Group), Vanity Fair, Tiffany & Co., Columbia University, and Swiss Essence. United Way • Graphic Designer, Atlanta, GA [January – June 2003] Worked with the design manager of the marketing and communications department creating postcards, posters, logos, web pages, T-shirts, and donation forms. Managed print bid process for all projects executed. SKILLS Thorough knowledge of Macintosh platform with proficiency in Illustrator, Photoshop, and InDesign. Vector illustration, pattern design and photo-editing capabilities. Press run experience and print production knowledge. EDUCATION Portfolio Center, Atlanta, GA [2001 – 2003] Certificate of Graduate Studies in Graphic Design Awards: 5 Gold Design Awards & 3 Silver Design Awards University of Montevallo, Montevallo, AL [1996 – 2001] Bachelor of Arts in Art with concentration in Graphic Design, minor in Sociology Awards: Received Southern Progress Scholarship in Graphic Design , Recognition of Academic Achievement , Member of Golden Key National Honors Society