Freelance Designer specializing in print, packaging, and illustration offering a wide range of creative ideas with a fashionable, clean, and sophisticated style. Recently partnered with Kristin Sabena to form our own company, Ruby Co.

Work Samples

Work History

| EXPERIENCE | Ruby Co., Partner [June 2013 – Current] Along with fellow designer, Kristin Sabena, we have recently formed our own company specializing in beauty packaging. Clients include: Luna Star Naturals, The First Ward Hair Studio, Natural Beautii, Victoria's Secret, and Arcade Bakery. EL Design, Creative Director & Founder, New York, NY [February 2009 – Current] Clients include: Beardwood & Co. (Avon, Bath & Body Works, Desert Essence, LaSenza, South of France), Denim Therapy, Epic Beauty Co. (Anthropologie), Jonathon Product (GG Gatsby Haircare), Johnson & Johnson (Korres), SoHo Modern, Sonoma Scent Studio, SPR Japan, Victoria’s Secret, Violight, and Workstead. Victoria's Secret Beauty, Senior Graphic Designer, New York, NY [April 2007 – February 2009] In-house designer responsible for the design and brand identity of product launches in fragrance, body care, cosmetics, and home fragrance. Designed for new product lines, product redesigns, and within brand line extensions. Collaborated with marketing and copy teams on brand management and new project ideas. Partnered with product development, packaging engineers, and outside vendors to review samples and prototypes regularly. Attended carton, label, tube, can, and glass press checks to ensure production quality. Directed freelancers, retouchers, and mechanical production. Victoria's Secret Beauty, Graphic Designer, New York, NY [November 2004 – April 2007] Designed for an eclectic mix of projects including beauty packaging, seasonal giftsets, holiday cards, sachets, handbags, hang tags, mint tins, eye masks and other accessories. Freelance Graphic Designer, New York, NY [November – February 2004] Gained experience designing various projects from corporate identity and catalog production, to boutique packaging. Clients: G2 (Grey Global Group), Vanity Fair, Tiffany & Co., Columbia University, and Swiss Essence. United Way, Graphic Designer, Atlanta, GA [January – June 2003] Worked with the design manager of the marketing and communications department creating postcards, posters, logos, web pages, T-shirts, and donation forms. Managed print bid process for all projects executed. | PUBLISHED WORK | • The Dieline, March 2010, “La Senza Wild” featured under Studio Spotlight: Beardwood & Co. • The Dieline, August 2009 & Packaging World, January 2007, “Swiss Essence” packaging design • The Dieline, August 2009, “Vertical” featured under 50 favorite fragrance package designs • Exploring Package Design by Chuck Groth. Clifton Park, NY: Thomson, 2006, “Whisht” perfume • Graphis, 2004, “Myriad” chair design, logo, and concept • CMYK, Fall 2003 Issue #23, “Drinko!” packaging | EDUCATION | Portfolio Center, Atlanta, GA [2001 – 2003] Certificate of Graduate Studies in Graphic Design Awards: 5 Gold Design Awards & 3 Silver Design Awards University of Montevallo, Montevallo, AL [1996 – 2001] Bachelor of Arts in Art with concentration in Graphic Design, minor in Sociology Awards: Received Southern Progress Scholarship in Graphic Design [2001], Recognition of Academic Achievement [1997], Member of Golden Key National Honors Society

Education

Portfolio Center University of Montevallo

Specialties

Affiliations

AIGA

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