Corporate catalog 2 - B2B catalogs. Responsible for art direction, layout, graphics, print management. Used Photoshop, Illustrator & InDesign.
Corporate catalog 1 - B2B catalogs. Responsible for art direction, layout, graphics, print management. Used Photoshop, Illustrator & InDesign.
dm tied to trade show (front) - You have to stand out with direct mail. First with eye-catching graphics to look at it. Then a reason to open it! Last but not least, the call-to-action.
dm back w/brc - You have to stand out with direct mail. First with eye-catching graphics to look at it. Then a reason to open it! Last but not least, the call-to-action.
B2B Direct Mail - Direct mail showcasing new product. Highlighted short-term and long-term benefits and savings for customer. Code word allowed response tracking. Responsible for layout, graphics manipulation, copy, print management, mailing management, database
Direct mailer - Self-mailer for hotels, cities and shopping centers to purchase poinsettia trees for the holidays.
Concept, layout, production & mailing management.
Newsletter for dermatologist - Newsletter that doubled as a direct mail piece. They had a template they were using, but wanted something more upscale and custom, including new colors for their revised branding. Color palette, contributed graphics, copy writing.
Catalogs - These catalogs are sent to cities, shopping centers, commercial properties, agencies and venues across the United States. This showcases banners and large-format digital printing. Layout, graphics, concepts, press check, management of print and mailing vendors.
Catalogs - These catalogs are sent to cities, shopping centers, commercial properties, agencies and amusement parks across the United States. This showcases trees, garland, wreaths, props, lighting and other holiday decor.
Layout, copywriting, art direct photographer & graphic artists, press checks, manage print & mailing vendors
postcard - Concept postcard for cafe. I wanted to give a low-key but cool look that worked with a "locals only" theme.
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direct mail & catalogs