Elena Harith
Art Director — Kuala Lumpur, Malaysia
Branding-Marketing Collaterals
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DWR-Company Profile - Client wanted a company profile that reflects their identity. Concept above was influenced by the local (malaysia) ethnicity.
DWR-Business Card - Business cards to go along with the company profile
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Euphonious-Stationaries - Euphonius is an event and entertainment company. Design above is a re-branding of the company's identity. The two e's in the logo, signifies the dual service provided by the company.
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Perantauan-Skali the movie Poster - Poster above was designed for Perantauan Enterprise, a local production company. S'kali was their first major production. Concept above was derived from the essence of the feature.The feature was set against the backdrop of the ubiquitous Malaysian mamak stall (outdoor cafe), where young circle of friends face joy, confusion and conflict as they venture into the daunting world of adulthood.
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Inova-Difflam-Brochure - Brochure design for all the Difflam's series.
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Maskargo Logistics-Brochure
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OCBC-Platinum Brochure
OCBC-Flyers
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CA-Bunting - Corporate bunting for a cycling company called Cycling Asia
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Perantauan-Skali the Movie-teaser
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Great Eastern - Event ( In aid of children's care ) - Role: Art Director
Responsibility: Developing the concept of the event and leading the creative team in regards execution of entire campaign
Concept: Derived from the candy stripper helper you'd usually see in the children's ward. GE's corporate colour incorporated into the design to maintain consistency of the brand whilst giving the fun and relaxed feel to the event.
Responsibility: Developing the concept of the event and leading the creative team in regards execution of entire campaign
Concept: Derived from the candy stripper helper you'd usually see in the children's ward. GE's corporate colour incorporated into the design to maintain consistency of the brand whilst giving the fun and relaxed feel to the event.
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Great Eastern - Reader's Digest Cover - 7-winner of Reader's Digest Trusted Brand Gold Award. - Role: Art Director
Responsibility: Developing initial concept for the Cover, Press Ad and the Flash intro on GE's corporate site (malaysia).
Lead the creative team in the execution of both Cover and Press Ad. Flash intro was primarily done solely due to shortage of team member.
Concept:Art direction was mostly dabbling with typography and the shape of the award. Playing with subtle touches rather than just putting the image of the award.
Responsibility: Developing initial concept for the Cover, Press Ad and the Flash intro on GE's corporate site (malaysia).
Lead the creative team in the execution of both Cover and Press Ad. Flash intro was primarily done solely due to shortage of team member.
Concept:Art direction was mostly dabbling with typography and the shape of the award. Playing with subtle touches rather than just putting the image of the award.
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Maybank islamic - Corporate Paper Bag - Role: Art Director
Responsibility: Developing concept for the re-branding of Maybank Islamic corporate identity and marketing collateral.
Concept: Played more with the empty spaces of the company's name. Experimenting the effect of typography spaces on an islamic brand rather than resorting to the usual geometric design
Responsibility: Developing concept for the re-branding of Maybank Islamic corporate identity and marketing collateral.
Concept: Played more with the empty spaces of the company's name. Experimenting the effect of typography spaces on an islamic brand rather than resorting to the usual geometric design
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Maybank islamic - tote bag - Role: Art Director
Responsibility: Developing concept for the re-branding of Maybank Islamic corporate identity and marketing collateral.
Concept: Played more with the empty spaces of the company's name. Experimenting the effect of typography spaces on an islamic brand rather than resorting to the usual geometric design
Responsibility: Developing concept for the re-branding of Maybank Islamic corporate identity and marketing collateral.
Concept: Played more with the empty spaces of the company's name. Experimenting the effect of typography spaces on an islamic brand rather than resorting to the usual geometric design
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United Overseas Bank (UOB, Singapore/Malaysia) Privilege Banking - Launch Ad - Role: Art Director
Responsibility: Developing concept for launch material (Press Ad,Banner,Splash Page,Flyers) of UOB - Privilege Banking's new branch opening.
Lead the creative team in the execution of design and manage the installation and the look and feel of the opening event.
Concept: Played with texture that symbolizes the look and feel of luxury and privilege. Used rich colours to heighten the effect.
Responsibility: Developing concept for launch material (Press Ad,Banner,Splash Page,Flyers) of UOB - Privilege Banking's new branch opening.
Lead the creative team in the execution of design and manage the installation and the look and feel of the opening event.
Concept: Played with texture that symbolizes the look and feel of luxury and privilege. Used rich colours to heighten the effect.
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Vanilla Floral Design - Corporate Identity - Business Card - Role: Art Director
Responsibilities: Art directing and developing concept of Vanilla's corporate identity and marketing collateral. Developed 2 designs for 2 different target audience.
Concept: focusing on the look and colours of the 50s. Peppermint happy with a feminine touch. Exploring the floral shape of the poppies and hydrangeas in a flat dimension.
Responsibilities: Art directing and developing concept of Vanilla's corporate identity and marketing collateral. Developed 2 designs for 2 different target audience.
Concept: focusing on the look and colours of the 50s. Peppermint happy with a feminine touch. Exploring the floral shape of the poppies and hydrangeas in a flat dimension.
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United Overseas Bank (UOB, Singapore/Malaysia) Privilege Banking - Product Brochure - Role: Art Director
Responsibilities: Developing concept and conveying the art direction to the creative team.
Concept: In conjunction to the partnership of Vistajet with UOB, the concept was focus on ultimate luxury and wealth and the perks that came with such stature and prestige. Focusing on first class service to the privilige
Responsibilities: Developing concept and conveying the art direction to the creative team.
Concept: In conjunction to the partnership of Vistajet with UOB, the concept was focus on ultimate luxury and wealth and the perks that came with such stature and prestige. Focusing on first class service to the privilige
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Great Eastern - Marketing Collateral - Product Flyer - Role: Art Director
Responsibilities: Developing concept from sketch to FA
Concept:Kept to simple grid work and colour therapy tones to enable legibility for customers and sales agent to explain the health product
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United Overseas Bank (UOB, Singapore/Malaysia) - Conventional Banking - Launch Flyer - Role: Art Director
Responsibilities: Conceptualizing and executing concept from sketch to FA
Concept: Derived from the fast food place mat. The look and feel is to focus on the lightness and clarity of the new product
Responsibilities: Conceptualizing and executing concept from sketch to FA
Concept: Derived from the fast food place mat. The look and feel is to focus on the lightness and clarity of the new product
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Jasa Eco - Brand Book (Organic and Recyclable material) - Role: Art Director
Responsibilities:Conceptualizing entire campaign starting from corporate identity to marketing collaterals. Lead the team from execution, photoshoot to final production
Concept: Portraying the utopian family. having the perfect life. living in a perfect environment free of pollution. Focusing on the green movement.
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Jasa Eco - Utensil Design (Organic and Recyclable material) - Role: Art Director
Responsibilities:Conceptualizing entire campaign starting from corporate identity to marketing collaterals. Lead the team from execution, photoshoot to final production
Concept: Portraying the utopian family. having the perfect life. living in a perfect environment free of pollution. Focusing on the green movement.
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BMW-Shorties Event (Short Film Event) - Role: Art Director
BMW Shorties is an event that showcases the work of Independent Directors and their short movies. The concept for the event came about the word independence, guerilla and revolution. Using the hi-8 as part of the logo to symbolize the DIY factor the indie movie.
BMW Shorties is an event that showcases the work of Independent Directors and their short movies. The concept for the event came about the word independence, guerilla and revolution. Using the hi-8 as part of the logo to symbolize the DIY factor the indie movie.
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