Lucha Libre Pictogram - Pictogram expresses the theme in a graphical and vector form which has been simplified into its simpler form.
Lucha Libre Photoimage - Photoimage expresses the theme using photographic elements to reflect the realism of the active action within the theme.
Lucha Libre Logotype - Logotype expresses the theme by using typefaces to represent itself as a symbolic imagery. The stars and the "jump" action applying on the typeface gives an active personality
Lucha Libre Packaging - The packaging is an object that combines all the identity matters into the application of a real life object so the audience can get the feeling and looking at the theme in a new and different way
Packaging Final (front) - Front view of the package. The concept of this packaging is to enable a lucha libre mask view as the enclosing fold of the box for the package. This is to give an interaction for the audience who wishes to view the package.
Packaging Final (Top) - View of the package from the top
Packaging Final (right) - The package from the right view (if observed from the front of the original package)
Packaging Final (left) - The package from the left view (if observed from the front of the original package)
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Subculture Identity Project
This project explores the expression of an effective visual identity for a chosen subculture. In this case, my subculture is "Lucha Libre" which is a mexican professional wrestling.