Roll International is a private holding company located in West Los Angeles. Our internal full service advertising agency, the Fire Station, services all the Roll companies which include: FIJI Water, POM Wonderful, Paramount Farms Inc., Paramount Citrus, and Teleflora. The Fire Station is dedicated to creative excellence in all forms of media (Television, Viral, Print, Outdoor and Interactive) in building consumer awareness and relevance across a wide range of Roll Brands.
Fire Station operates as a separate business unit within the organization, and is currently staffed with 85+ advertising/design professionals. Fire Station's goal is to elevate the quality of creativity and execution to compete against the nation's premier agencies.
The agency is far more entrepreneurial and fast paced than a traditional agency. Creative Input is encouraged, valued and recognized across the organization. The organization is highly integrated in direct brand development decisions with ownership, business unit leadership and other key stakeholders.