We know retail
IDL takes your core brand essence and envisions how it lives in every environment without losing its impact—we call this Channel Translation. The IDL process looks at every aspect of retail channel translation: 2D to 3D design, architectural and spacial limitations, price and investment levels, consumer behavior, and brand message tiers. Each execution is a customized mix of those parameters to ensure maximum retail conversion. Our unique perspective empowers us to steward campaigns into various forms of retail execution with maximum impact for brands and retailers.