The Design Icon

Company Profile

1. ABOUT
i. Based in Singapore but we are reaching out globally working cohesively with our clients to create and deliver meaningful experiences, products and services.

ii. Our multidisciplinary creative processes enable us to reveal valuable consumer and market insights from different perspective presenting to our clients with the finest solution. With an integrated team of diversified disciplines, we are fanatical to deliver a holistic experience that encompasses various technologies, platforms and media helping our clients staying ahead and to carve a niche for them.

iii. We work across a broad spectrum of industries which include, consumer electronic products, lifestyle products, furniture, exhibitions & events management, retail, space design, websites, food and beverages and fashion.


2. SERVICES
i. DISCOVERY:
We go deep into our clients’ businesses to research and analyze the unmet desire and needs, unearth them and create new opportunities for their businesses.

ii. UNDERSTANDING
Our immersive research insights will enable us to step into our clients shoes to understand them prior to shaping their vision and creating their experiences. Our vision is guided by our research insights and we care more about exploring the unlimited possibilities and opportunities giving more to the clients rather than the expected outcome because we believe in continuous growing.

iii. INSPIRING
Our research insights provide us with the opportunities that allow our clients to visualize their vision, inspiring and motivating them.

iv. DESIGN IN BUSINESS
Design is an essential instrument in today’s business world. Over here we use of our creative design methodologies to innovatively express the vision, rejuvenate our clients’ potential, shaping their business culture & strategy, delivering their products and strengthening their development process.
v. SIMPLICITY
Every product starts with a very simple idea. We conceptualize, develop it, refine it and if possible, we build it. As the idea gets developed in every stages, complexity piles on it, but we ensure that we are always consumer intuitive and keeping our idea simple.

vi. HOLISTIC PROCESS
We develop a project from the idea all the way to implementation. We combined our research insights, strategic planning, and multidisciplinary development process with the industrial design package and project management to deliver our projects requirements.


3. BUSINESS DESIGN SOLUTION
i. STAGE 1: BRANDING AND CORPORATE IDENTITY
a. In Depth Research and Analysis:
Exploration of key markets and consumers
Prediction and setting of market trends
Branding
Corporate identity

b. Ideation:
Processing research insights
Conceptualization of innovative business opportunities, products, services, and development

c. Strategic Planning and Execution:
Creation of strategic planning, execution plans and business partnerships

ii. STAGE 2: INDUSTRIAL & PRODUCT DESIGN
a. Product Ideation and Development:
Processing of research insights
Generation of ideas and development of concepts

b. Visualization:
Visualizing of ideas and concepts in 2D and 3D environment
Product rendering

c. Product Development:
Engineering
Refinements and usability testing
Graphic user interface (GUI)
Colours, materials, finishes and applications (CMFA)

iii. STAGE 3: PROTOTYPING & MANUFACTURING
a. Prototyping:
Study model and visual prototype in foam, ciba tool, acrylic and clay
Clay modeling
Rapid prototyping

b. Manufacturing:
Seamless coordination with our manufacturing facilities with logistics supports to timely deliver the products to the client’s doorstep

iv. STAGE 4: EXPOSURE
a. Website Design and development:
Designing and development of website for online community to gain exposure globally

b. Planning for Exposure:
Preparation, planning and organizing of events, exhibition and product launching to ensure the client gain maximum exposure to their potential customers.


4. PROCESS
i. PROCESS 1:
Discovery: When research and analysis becomes insights
With our immersive research insights and strategic planning, we gain knowledge about our clients’ brand and corporate identity, clientele, and business needs. With these, we can make appropriate recommendations to fulfill the clients’ needs.

ii. PROCESS 2:
Development and Design: When insights turn into concepts
Our insights turn into a compass giving our team direction to create a wide range of initial concepts which is then being filtered into a single, feasible course.

iii. PROCESS 3:
Refining: When concepts are being polished
At every stage of the design process, we continuously make refinements in response to the clients’ feedback, testing and analysis.

iv. PROCESS 4:
Project Delivery: When things become real
To ensure that we accurately deliver the clients’ requirements and correctly translate ideas into reality, our project management carefully record and documents all the details of the project. In most of the case, we will coordinate and facilitate the whole process by providing necessary support to our clients.