Easton-Bell Sports

Company Profile

Easton-Bell Sports, Inc. is a leading designer, developer and marketer of branded equipment and accessories that enhance athletic performance and protection. The Company markets and licenses products under such well-known brands as Easton, Bell, Riddell, Giro and Blackburn.

From Easton to Riddell to Bell to Giro, the brands of Easton-Bell Sports set the standard of design and protective excellence across multiple sports, equipment categories and sales channels. Our commitment to this philosophy and standard is reflected in our unrivaled history and foundational belief in technological innovation. It is the reason each brand holds a strong number one status within key product categories in baseball, softball, hockey, football, cycling as well as snow, action and power sports.

One of the company’s many advantages in terms of maintaining an innovative and technological edge – particularly in the area of head protection – is that the company’s philosophy and standards are shared across all brands and divisions. Headquartered in Van Nuys, California, Easton-Bell Sports Inc. has 31 facilities worldwide.