RKS

Company Profile

RKS Design, a multiple IDEA winner, provides services that span the entire product development process, including product definition, market analysis, design, engineering, in-house rapid prototyping, and overseeing the final design into production. RKS has successes in virtually all product categories using its proprietary methodologies for clients that range from Coca-Cola to Intel.

Founded in 1980, RKS Design has legacy of nearly a quarter of a century in creating world-class product designs and innovations. Utilizing its proprietary Psycho-Aesthetics methodology, a fusion of science, design and experience, the objective at RKS Design is to consistently produce designs that create deep and meaningful connections with consumers and market successes for its clients.

RKS Design’s clients range from start-ups to the Fortune 15 and include Amana, Amgen, BAE Systems, Coca-Cola, Discus Dental, Epson, Fossil, Gibson, Hewlett-Packard, Intel, JBL, Interbath, LG Electronics, Nokia, and Panavision.

The company’s design process integrates product and market research, end-user needs analysis, computer modeling, and in-house rapid prototyping with a high-energy, results-oriented team approach. By managing the design process from research through design to production, RKS Design provides its clients with a complete “turnkey” solution. During the product development process, the RKS team focuses on the user experience and brand reinforcement while creatively resolving mechanical, production, and cost issues.

The consummate designer for the past 25 years, Ravi Sawhney is the President and CEO of RKS Design. His contributions to the design profession extend to the innovation of the IDSA/BusinessWeek Catalyst award, which recognizes the impact of design on business success; being named Chairperson for the 2004 Industrial Design Excellence Award program; and serving as an advisory board member for the Center for Business and Design, a philanthropic organization whose goal is to promote a better future through an alliance between business and design. And, as a founding trustee of the Pasadena Museum of California Art, he served as head juror of the museum’s inaugural California Design Biennial exhibition. Ravi has been involved in the incubation of several other businesses and is a licensor of numerous products and design innovations as well as having been named on over 125 patents, U.S. and worldwide.