Peer Insight

Company Profile

Peer Insight is a recognized leader in the field of innovation consulting. The firm ushered in the era of service innovation when it formed in 2003 to apply principles of design thinking, customer experience innovation, and business model exploration to services environments. Since then we have completed successful engagements for clients such as AARP, Bank of America, Behr, Kraft Foods, Hewlett-Packard, Intel, PriceWaterhouse Coopers, Procter & Gamble, Siemens, Starwood, The Hartford, and UPS.

Think of us as a hybrid of the best elements of a design firm (be imaginative, think visually and have fun) and a strategy firm (be practical, analyze markets and design profitable business models). Our clients hire us to help them discover unmet customer needs and develop new growth opportunities.