Primer Studios focuses on creating products that both lead and reflect cultural movements. Founded in 2012, we seek partners (and designers) dedicated to the craft of product design. We explore the limits of creativity and identify new challenges that push traditional methodologies and processes. We use and manage design thinking to simplify programs, help identify key cultural direction, and apply findings in the most beautiful and meaningful way. Ultimately our goal is to create visceral experiences that satisfy the emotional needs of the consumer, and we do that through our clients.