Los Angeles County Metropolitan Transportation Authority (Metro) is unique among the nation's transportation agencies. It serves as transportation planner and coordinator, designer, builder and operator for one of the country's largest, most populous counties. More than 9.6 million people - nearly one-third of California's residents - live, work, and play within its 1,433-square-mile service area.
Metro’s design program, built and maintained in-house, engages our audiences with a friendly voice, bright color and richly varied imagery, important elements in one of the country’s toughest markets for public transit. Here, where American car culture was born, Metro’s design has bolstered a 50 percent increase in public approval between 2002 to 2008.