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Eric Chen // Footwear Designer
Li-Ning Footwear Designer
Hi, welcome to my coroflot, I am a footwear designer in China, now I am looking for a footwear design job. I am 26, graduated from Tsinghua University, and I have 4 years expericence in footwear design, working for Li-Ning. 6 years old I had began to learning drawing. 17 years old, I entered Tsinghua University. And 22 years old, I was Lucky to joined Li-Ning to start my career.
According to the user's need, the function, the product planning needs and
director output the design direction, divergent ideas, and put into sketch.
The unscheduled sports team interviews, ask they needs and collect
According to the color of each quarter "CMF" planning, developing color
with the direction of training.
Based on different models, selecting each shoes of their materials.
Quality and quantity to complete design work and timely output the tech
packages and the colorways.
According to the design center's progress, tracking the prototyping, confirm
the samples of materials and color.
Read sales data regularly, lessons, and put in the next design.
Urban Sports category starts in During employment as the data of 12Q1 the category sell-in roses from 0.74 million (10Q4) to 140 million an increase of 93.2%.During this time, the shoes which I am respon- sible for is total of 36 models listed, 98 SKUs, producing the amount of the order of 1,190 million. From birth to three years, the Urban Sports from the first quarter of 2011 jumped to the third largest sales category of footwear depart- ment till 2012 winter.
As a member of Urban Sports team. Delivered each quarter to complete the
design task and ensure the quality and quantity of drawings output.
Urban Sports category starts in autumn of 2009. During employment, as the
data of 12Q1, the category sell-in roses from 0.74 million (10Q4) to 140 million
(12Q1), an increase of 93.2%.During this time, the shoes which I am responsible
for is total of 36 models listed, 98 SKUs, producing the amount of the
order of 1,190 million. From birth to three years, the Urban Sports from the first
quarter of 2011 jumped to the third largest sales category of footwear department
till 2012 winter.
I have been involved in the development of innovation and creative design process, helping the team to complete modeling, rendering, etc., and complete interface design.