Creative Director — Los Angeles, CA
As a story teller, I create, design and manage the development of environments, experiences and attractions of all kinds.
Every place has a story to tell. And depending on how people 'experience' a space affects how well it's story is told. These stories can be fantastical (themed) and/or content driven (exhibit based) and/or an impression (or brand message).
Whatever the story , I simply try to find the appropriate experience to voice it.
Always interested in new challenges.
Creative Producer - Design Consultant
June. 2002 to Present - Glendale, California
As a creative consultant to some the most productive and influential firms in the Themed Entertainment industry, my work has involved the concept & creation through the design & development of theme parks, attractions, museums experiences and commercial entertainment venues of all kinds. I have led the development of innovative branded & corporate sponsored entertainment experiences; and produced concept sketches & illustrations and graphic layout & design for marketing and promotional efforts.
I have gained many years of experience directing in-house teams and outside firms in the development of both large scaled parks, complex attractions and high-end entertainment experiences from initial concept through design development.
Projects and clients include: Universal Studios, Paramount Parks, and Chicago Museum of Science & Technology, McClellan Aviation Museum, Kohl Childrens Museum, Discovery Channel and Fox Studios Australia to name a few.
The Hettema Group - Creative Director
April 2007 to Present - Glendale, California
Consulting exclusively for over a year with The Hettema Group as their Creative Director, responsibilities included the concept development, design production of: theme parks, attractions, museums & exhibits. Managed team of creative and technical talent to develop ideas and designs and worked with clients.
Notable Projects have included: Legends Theme Park, Dubai (Director of Attractions)i; Exploration! Blue Planet Red Planet, MSI (Design Director); Project: Dervish, Universal Studios (Design Director); Jurassic Park Ride, Universal Studios Singapore (Creative Director)
Paramount Studios China - Creative Director
April 2007 to Present - Glendale, California
Creative and design responsibilities included the concept development, design production of two lands of the theme parks involving master planning, restaurant and retail layout, and exterior elevation designs.
Lotte World/ Cuningham Group - Art Director/ Designer
April 2007 to Present - Glendale, California
Creative and design responsibilities included the leading the concept development, design production of new expansion park for the Lotte World Park.
Universal Studios Shanghai/ Cuningham Group - Art Director/ Designer
April 2007 to Present - Glendale, California
Creative and design responsibilities included the concept development, design production of the Star Trek/ Future-Tech Area involving Master Planning, Attraction Development, Restaurant and Retail layout, and Facade Treatments.
Wyatt Design Group, Inc. - Partner/ Creative Director
June 2000 to June 2002 - Pasadena, California
As a Partner at WDG, Inc., project management and creative responsibilities included: concept development and design production of several award winning touring and Museum exhibits; management of design resources and budgets through production of exhibits; the generation of concept illustrations and written narratives for theme park attractions and facilities; and the development of marketing and branding styles and strategies.
Projects and clients include: "ACTION - An Adventure in Making Movies" (TEA Award winning Interactive Exhibit); "Chicano NOW!" (TEA Award winning Touring Exhibit); Dubai Global Village (Seasonal Fair and Exhibition); "For the Good Times Tour" (Touring exhibit); "Huss Giant Rides" (Theming and Branding Package).
Warner Bros. International Recreation Enterprises - Director of Attraction Design
January 1998 to June 2000 - Glendale, California
Movie World Madrid (Opened 2002)
As the Creative Director for Europe's newest theme park, responsibilities included managing, directing and implementing all show, attraction and ride development from concept through production design in order to meet both the project's creative and budgetary objectives. This process involved managing both the in-house resources and outside design firms to complete all aspects of the design effort while maintaining the creative integrity of the concept.
Responsibilities also included the conceptual development and management for two of the five themed areas of the park - Super Hero (DC City) and Cartoon Village. Creative responsibilities included: area development, planning and props; architectural design and theming of both restaurant and retail exteriors and interiors; as well as environmental graphics and signage. Duties required working closely with several of the Time/ Warner/ Consumer Products divisions in order to obtain branding and licensing approvals for use of their Intellectual Properties.
Movie World Australia & Germany, Sea World Australia and Wet n' Wild
As the Director of Attraction Design for W.B.I.R.E., responsibilities included the direction and design of new attractions and facilities for the four Warner Bros. properties in both Australia and Germany. These projects ranged from completely themed, story-driven attractions ("Rio Bravo Western Flume Ride") to children's play areas and themed flat rides.
Universal Studios Creative - Art Director
June 1995 to January 1998 - Universal City, California
Universal's Motion Picture Magic, Creature Make-Up, E.T. The Ride, & Hitchcock Presents
As Art Director for Universal Studios Japan, job responsibilities included the creative management and design for several of the attractions in the 'Hollywood Area' from concept through schematic design. Also produced and developed written narratives, illustrative sections, elevations and design drawings for show interiors, sets and scenics, theatrical special effects, guest interactives, stage and prop set dressings as well as costumes concepts. Created and directed production drawings packages, illustrations and scale models to convey design intent for costing and review with senior management. Responsible throughout for maintaining costs and schedule of design effort, coordinating and negotiating with vendors, and tracking detailed program lists for all show elements.
The Amazing Spider-Man Attraction - Senior Show Set Designer
As a member of the initial design team for this unique a TEA Award winning attraction at Universal's Islands of Adventure, responsibilities included: the creation and design of concept and schematic plans; interpreting and creating the overall visual style; designing interior scenics, special effects, and show action elements; and film development and integration for a variety of scenes throughout the ride. Other responsibilities included creating production drawings, both computer and hand renderings, 3 -D computer animations and fly-throughs, and various scale models to relate the complex nature of the sets and to convey the show intent through the Design Development phase.
Cat in the Hat Attraction - Senior Show Set Designer
As a key member of the Seuss Landing Team, responsibilities involved Managing the creative and production effort to produce: all concept and schematic design drawing packages; sketches, renderings, illustrative sections, elevations and details to convey the complex nature of the 3-dimensional environment; and development of a set of attraction and graphic design standards used as a boilerplate for all Universal attractions throughout the park. Other responsibilities included managing and producing detailed scale models and animatic videos of the attraction's ride experience for the design review process and scenic estimation and fabrication.