As a thinker, story teller, and creative developer, I get the wonderful opportunity to: create & design fantastical places, experiences and attractions of all kinds; build & manage talented teams, both creative and technical; and listen & understand what my clients' needs are in order to make the best possible decision to help them succeed. Every place or brand has a story to tell, and building experiences can help people engage and connect to it particular story. These stories can told via fantastical & imaginative experiences, or content driven exhibits, or even through emotional impressions brought on by compelling spaces and environments. Whatever the story , I simply aim to try and find the appropriate way to voice it and I'm always interested in new exciting challenges.

Work Samples

  • Branded Attractions

  • Theatrical

  • Scupltural Icons

Work History

  • CREATIVE DIRECTOR / ENTERTAINMENT & BRANDING

  • ART DIRECTOR

    • Thinkwell Design
    • Burbank, CA
    • 2010 - 2012 (2 years)

    Responsible for assisting in team building and management of creative and technical efforts to complete concept development and design of this $650m (US) Monkey King Theme Park in China. Developed park plan, created style and atmosphere of the park, environments & facilities, custom attractions, and rides and entertainment for the park.
    Also led the creative and technical effort of a new Warner Bros. theme park development in the UAE from conception through the Schematic design process.

  • CREATIVE CONSULATANT

    • Marvel Theme Park
    • Dubai, United Arab Emirates
    • 2008 - 2010 (2 years)

    Vetted concepts for innovative branded attractions with highly involved technical and operational constraints in order to determine viability and guest experience. Developed designs for several key attractions park wide for this high-profile branded park.

  • CREATIVE DIRECTOR

    Responsible for leading the creative effort for all projects, including managing both creative and technical talent to develop compelling ideas, designs, manage budgets and schedules and coordinate with client’s architects and engineers to complete projects.

    Notable projects include:
    Transformer Attraction, Los Angeles
    Melded creative intent for this state-of-the-art $125m attraction with the complex technical challenges and highly restrictive facility and site constraints. Led the creative development and planning of the initial ride concept including mock-ups, CGI, and technical ride design noting general requirements to establish type of vehicle, guest expectations, and scope of work/criteria for the intended Project.

    Jurassic Park Ride, Singapore
    Responsibilities required developing initial concept to include establishing ride type, guest’s expectations, and scope of work & design criteria for the intended project. Project also required working with severe budget limitations to create a compelling attraction suitable to the Jurassic Park brand. Coordinated with the Executive VP of Architecture in the conceptual design, budgeting & value engineering, design supervision of the internal design staff.

    Legends Theme Park, Dubai
    Contracted and managed show vendors, designers and writers to develop ideas, concepts and experiences for all attractions. Coordinated the schedule, budget, value engineering, and design intent with all internal Design staff. Led the entire creative development of this $750m park for the future mega theme park development.

  • CREATIVE DIRECTOR

    • Paramount Studios
    • Carson, CA
    • 2006 - 2007 (1 year)

    Produced the concept and design production for the Star Trek branded area and developed concepts for all of the attractions park wide. Specific accomplishments consisted of: Master planning of all facilities and attractions to demonstrate a strong brand expression; Created and directed the area development design to comply with story intent; Developing written treatment and back story to build the creative and design intent around; Managing restaurant and retail design and planning to meet the operational requirements and specific brand expectations; and Designing architectural exteriors to create imaginative and fantastical environments.

Education

  • Art Center College of Design

    • Professional Development Industrial Design
    • 1993 - 1994
  • San Diego State University

    • B.A. Environmental Design / B.A. Interior Design & Philosphy
    • 1985 - 1990

Specialties

Affiliations

IAAPA, TEA

Awards

Spider-Man (Branded Attraction) - TEA Award Winner ACTION! An Adventure in Movies (Touring Exhibit) - TEA Award Winner America I Am (Touring Exhibit) - TEA Award Winner Chicano NOW! (Touring Exhibit) - TEA Award Winner

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