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Design Director - Brand Expereince
San Francisco, CA
Apr 2021 - Present (3 years)
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Senior Designer - Branded Environments
San Francisco, CA
Apr 2017 - Apr 2021 (4 years)
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Senior Creative Store Designer
FWDc+i
San Francisco, CA
Jun 2015 - Feb 2017 (1 year 8 months)
Work with retail clients from concept development through store opening to create luxury retail destinations. Manage store design and layouts to make sure all merchandising needs are met. Design and manage fixture development - create designs, review and approve engineering drawings, and work with manufactures to approval fixtures for production. Recommend/Select and procure materials and finishes based on store aesthetics.
Manage architects on behalf of the client- review drawings and manage all red lines and revisions from feasibility until final construction drawings (CD set) are ready and approved. Work with construction project manager and general contractor throughout store construction to answer any design related questions and approve all design submittals, such as, materials, lighting, appliances, ect.
Manage and lead weekly team meetings with our clients, architects and fixture development teams. Manage project coordinators who compile and organizes the client's weekly project schedules, creates invoices and manages project binders. Ensure store turnover and opening runs smoothly and manage punch list resolution until project closeout.
Work with our marketing team to design content for FWDc+i's company decks', website and other marketing materials. Create templates with clean, design-driven layouts for new project proposals and weekly reports.
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Product Development & Design Manager
San Francisco, CA
Jun 2013 - Sep 2015 (2 years 3 months)
Design and develop bathroom furniture, sinks, mirrors and accessories for Ronbow’s US brand and OEM customers. Trend forecast, brainstorm new business ideas, and propose new materials & finishes through travel, research and focus groups. Give direction for new product development from concept generation through to final samples. Manage product timeline, facilitate weekly product meetings, and coordinate with the manufacturer on a daily basis.
Project manage 250+ skus annually for in house & contract based designs, from start until all designs are approved and ready for sales. Travel quarterly overseas to check product samples and the manufacturing process.
Function as stylist for catalog and print advertising photography. Provide art direction to ensure functionality and design intent is properly shown. Create presentations and style guides for marketing and sales tools.
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Associate Designer
San Francisco, CA
Apr 2011 - Jun 2013 (2 years 2 months)
Designer in the wall, interior concepts and hardware categories. Products including but not limited to: wall utility, mirrors, frames, decals, art, knobs, pulls and finials.
Researched inspiration for new merchandise, sketched out product, created mockups, and made presentation boards for executive reviews. Created specs for manufacturing and communicated with overseas vendors. Made sure design intent was properly executed and followed up with any necessary revisions. Kept track of all developments that fell under the wall category. Prepared and updated a product binder for each season. Worked closely with the finish and color teams to make sure all products met approved brand standards.
Assisted with the set up of seasonal lines for design visualization and executive merchant reviews. Helped with interior concepts used for store and catalogue sets, communicated intent to illustrators and made revisions to drawings as needed.