Coroflot

Resume

Experience

Eric Crosby Design, Cary, North Carolina 2009-present
Principal
Full service consultancy in user experience, graphic design, packaging, instructional and identity design.
Most recent clients include;
- The Sherwin-Williams Company, Greensboro, North Carolina
- American Marketing Association, Raleigh, North Carolina
- Diagnostic ID, LLC, Indianapolis, Indiana
- Striving for More, Morrisville, North Carolina
- Pharmaceutical Institute, Raleigh, North Carolina
- The Art of Mass Production, San Diego, California
- PartyLite Worldwide, Plymouth, Massachusetts
- Wake County Community Services, Raleigh, North Carolina


The University of North Carolina at Chapel Hill, North Carolina Fall 2010
Adjunct Professor
School of Journalism and Mass Communication instructor teaching an introductory course on the principles of visual communication and Adobe Creative Suite CS4

Lenovo Group, Ltd. Morrisville, North Carolina 2007-2009
Senior Design Planner
Advisory industrial design professional that created a visual identity system for IdeaPad and improved corporate identity through print, merchandising and the retail environment
- Designed and composed style guides and design language for branding, retail, point of purchase, marketing, and look and feel for multiple marketing touchpoints
- Liaised with Beijing studios to build relationships among Asian colleagues which was instrumental in the development of the consumer brand IdeaPad
- Presented design strategy to Brand Management Board and high level executives
- Shared methodology exercises resulting in more inspirational work sessions with design team
- Mentor/led designers and managed vendors
- Creative lead for PR, marketing collateral, special events and sponsorship programs

Motorola, Inc. Chicago, Illinois 1999-2006
Senior Color, Material and Trend Forecaster (2001-2006)
Designer on internal strategic design team creating visionary planning and execution of Motorola's Color, Material and Finish (CMF) Strategy for handsets and wireless accessories
- Provided strategic support for marketing/sales through trend analysis and consumer research
- Adviser to designers and external consultants on trends in paint, pigments and materials
- Led communication of CMF strategy to high level executives and customers
- Created color and material strategy for use across global product portfolios
- Mentored designers and managed multiple vendors and design studios

Art Director (1999-2001)
- Created Motorola's first guidelines for product graphics
- Partnered with marketing/sales teams to ensure visual language (type, graphics and patterns) met the organization and corporate guidelines and customized strategies for the physical and digital branding of the products for wireless customers
- Collaborated with marketing/sales team on segmentation and branding strategies resulting in world-class product solutions

The Sherwood Group, Inc. Northbrook, Illinois 1997-1998
Art Director, Association Management, Publishing
- Managed design team, print/press vendors and print brokers and collaborated with editors while responsible for designing conference materials, magazines, annuals and direct mail
- Created identity programs for more than fifteen conferences a year in addition to a variety of marketing collateral and PR associated with a wide variety of clients

MZD, Inc. Indianapolis, IN 1995-1996
Art Director, Advertising, Marketing, Public Relations
- Managed designers and vendors
- Collaborated with creative director, writers and account executives to execute marketing and advertising plans for clients which included; The Indiana Lottery, Coca-Cola, Indy Parks Foundation, White Rock Products, Little Crow Foods and Indiana State Fairgrounds relevant freelance work

Relevant Freelance Work

Providing art direction and services in concept development, advertisement, direct mail, brochures, book design, identity design, store signage and merchandise graphics for the following clients;

-Limited Brands, Columbus, Ohio
-GAP, Inc., San Francisco, California
-Macmillan Computer Publishing, Indianapolis, Indiana
-Brainstorm Design, Inc., Indianapolis, Indiana
-Andersen Consulting, Wilmington, Delaware
-Buon Girono Columbus, Columbus, Ohio

Accomplishments

- 2008 Graphic Design USA American In-house Design Award for the creation of two global brands for Lenovo's consumer line of personal computers, IdeaPad and IdeaCentre
- Facilitated Trend Forecasting Workshops at Color Marketing Group International Conference
- Completed courses with Design Management Institute (DMI) on Brand Management
- Top tenth percentile of the population for color acuity with Macbeth Color Exams, Score:100%
- American Society of Association Executives (ASAE) Gold Circle Award-Excellence in the field of association communications
- Certificate of Achievement for Most Improved Newsletter (ASAE)
- Certificate of Achievement for Annual Report Designs (ASAE)
- Society of National Association Publications (SNAP) EXCEL Award
- Convention Publications-Marketing Campaigns-Windy City Summit (ASAE)
- Awarded internship through The Ohio State University with studio Buro Ruedi Ruegg AG in Zurich, Switzerland

Education

Master of Design Methods, Major: Design Planning/Research
Institute of Design, Illinois Institute of Technology, Chicago, Illinois

Bachelor of Science in Industrial Design, Visual Communication
The Ohio State University, Columbus, Ohio

Professional affiliations

The Professional Association for Design, AIGA 1992-Present
Institute for Human Centered Design, 2006-Present
Triangle Usability Professionals Association, TriUPA, 2009
Color Marketing Group (CMG), 2001-2006