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Director of Innovation Design Strategy
San Francisco, CA
I advanced JOBY from producing 2 products a year to 8 revolutionary brand expanding products in 2010, leading revenue channels by 80%, quadrupling our goal achievements.
Coming from human experience centric conceptual design, I believe it's good to get out of the office to truly understand others. After flying 125,000 miles last year, seeing 12 countries, and spending long nights in factories with my designers, engineers, and distribution partners, I have taken concept to market launch.
Ori iPad case and stand
Switchback Lantern and Headlamp
Joby Case and stand for iPhone4
BFA | Industrial Design | California College of the Arts
Design thesis on intimacy and technology in distant communication.
Studies included multidisciplinary team collaboration problem solving, research, conceptual design, interaction, product design, interactive sculpture | IDSA Class Representative
BA | Fine Arts | University of California, Santa Cruz
Concentrations in sculpture, Minor Pre-Med., and Anthropology | Co-Founder Santa Cruz Art Coalition
Director of Innovation Design Strategy for DayMen Group World Wide Brands: JOBY | LowePro | ACME Made SF | 2009 to Present
Built industrial design team and took JOBY from producing 2 evolutionary products a year to 8 revolutionary products in 2010, doubling our growth and leading revenue channels by 80%, quadrupling our goal achievements.
IDEO | Johnson & Johnson | Phoenix Labs
Conducted research and design of retail space, ticketing, systematic information flow, ï¿½way findingï¿½ for the San Jose Tech Museum of Innovation. Performed research and design of medical equipment, packaging experience, branding, and perfume accessories.
Williams Sonoma Home | San Francisco, CA | 2007 - 2009
Worked firsthand with Vice President of furniture and lighting and directly with Engineering for research and development through design and manufacturing with overseas factories.
One World Design Charity | San Francisco, CA | 2006 - 2007
Led multidisciplinary team through research, design, collaboration with implementation with local community members in a sustainable community neighborhood revitalization project created in conjunction with the San Francisco Redevelopment Agency and
Mayor Gavin Newsom's Office.
Sponsored Projects CCA | San Francisco, CA | 2003 - 2006
IDEO | Ascend Airlines re-usable food service system and branding
IDEO 3rd Space Concept, featuring shopping, cooking and social space
Timbuk2 Bike Technology Carrier
Gaia & Gino Pet Products
Assistant Director / Sculptor | Martin Lawrence Gallery
San Francisco, CA | Florence, Italy | 1993 - 2002
Sculpture exhibitions included the Uffizzi Museum, Rai National television and other premier galleries in Europe and in the United States.
Assistant Director of Martin Lawrence Gallery San Francisco, California
Lance Armstrong Foundation | One World Design Charity |
San Francisco, CA | 2006-2009
San Francisco MOMA Contemporary Extension Art Committee |
San Francisco, CA | 2004-2005
RedDot International Award for Product Design 2010
iF International Award for Design 2010
CES Design award 2010
Office of the Mayor San Francisco Community Challenge Grant Award for Sustainable Design 2006
Office of the Mayor San Francisco Community Challenge Grant Award for Sustainable Design2007
EPA Grant | Wells Fargo Community Design Grant
Presidential Scholarship Award CCA
Silver Florin International Award for Fine Art
Ludwig Vogelstein Foundation USA
Giuseppe Pescetti Award
New York Times | WIRED | Engadget | CNET| NOTCOT | Wallstreet Journal | Interior Design Magazine | One Magazine | KKGN Radio | ReVision TV | La Republica | Rai 3 Television | Rai 2 Television | Eco D'Arte Moderna | Porter-Gulch Review
Design Direction and Management | Team collaboration | Creative, conceptual, and problem-solving | Strong communication abilities for presentations, and monitoring design solutions | Fluent in English and Italian
Alias Studio 3D modeling | Adobe PhotoShop | Illustrator | InDesign | photography | sketching | sketch modeling | finished modeling marker and chalk rendering | life drawing | watercolor | interactive sculpture | MS Office | Macintosh OS and Windows platforms
California College of the Arts
University of California Santa Cruz
CES Design Award 2010 |
Community Challenge Grant, San Francisco Mayors Office | All-College Honors & Scholarship CCA | Presidential Scholarship Award CCA | Silver Florin International, City of Florence, Italy