Erika Finnimore

* Researching trends and generating comprehensive tactical marketing plans for clients, including a monthly editorial blog calendar. * Writing clear, persuasive, original copy on behalf of clients in the form of blog posts, guest articles, press releases, e-newsletters, whitepapers, web pages, success stories, and e-courses. Guest articles are frequently published in online media outlets such as Forbes, Huffington Post, Mashable, Inc., CEO.com and more. * Crafting copy using SEO and SEM best practices to drive traffic to client websites. * Writing social media shares for Twitter, Facebook, LinkedIn, and Google Plus accounts. * Assisting clients with overall marketing and public relations strategy.

* Managed POP displays including digital messaging such as reader boards and screens. * Developed and coordinated events to build community partnerships and drive sales to local stores. * Managed donations and community partner fundraising. * Built partnerships within education, business, community, and county organizations. * Designed local store calendars to showcase public promotions and employee incentive programs.

* Composed articles using assigned keywords with unique and interesting content. Clients included That Social Media Marketing, Raider Painting, Car Lot Finance, Mailtrax Plus, and Avid Home Theater.

* Wrote for and managed all company social media platforms. * Designed signs, menus, and promotional print advertisements. * Photographed food and selected artwork for display in store and online. * Created event displays and engaged in live sampling with guest interaction. * Created one clear voice and brand-consistent print material that unified the diverse personalities and accurately portrayed Provence's unique character.

* Interviewed and communicated with news media, UCF students and staff members. * Wrote and edited news stories and press releases that ran online and prompted news coverage in the Orlando Sentinel. * Generated positive exposure for the UCF brand through reporting news both locally and nationally.

* Wrote articles for Insight Magazine, a monthly publication in Central Florida. * Generated ideas to help market client's small businesses, created ice-breakers for weekly professional meetings. * Wrote and edited press releases, small business profiles and copy for websites. * Composed pitch emails to local news channels including Fox TV, WESH 2 News, and WKMG. * Clients included several small businesses located in Avalon Park, Orlando Orthopaedic Center, the Taste of Orlando Festival, and the Jennifer Thompson Campaign for Orange County District 4 Commissioner.