I created the logo, packaging and marketing collateral associated with the ETA travel accessories brand. To reach the desired look of the brand, I worked closely with product designers and sales team to enhance the style-driven products that comprise the line. Our goal was to create products and packaging for a target audience of 25-45 year old females in touch with the "modern mainstream lifestyle".
Giro Footwear Packaging - Program Used: Illustrator.
I designed this box for a new line of Giro Footwear. The shoes themselves were very highly-designed activewear, often with many colorways combined in each style, so I kept the box graphics simple, yet functional. The matte black background of the overall finish sets off the metallic silver in the logo. The hinged lid adds structural support to the box as it sits on the shelf, sustaining the weight of many other stacked boxes.