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German Village Society Identity and Collateral
German Village Society Identity and Collateral - The Challenge
German Village Society had grown considerably as an organization. Unfortunately, their brand had not grown with them. It was outdated and inconsistent.
The Solution
The refreshed brand needed to feel quirky and contemporary, but also give a nod to the historic nature of the community. The identity suggests a house with a welcoming open door. The deliberate angle of the roof hints at the character each historic home has, as well as the uniqueness of the people who live there.