Coroflot

Resume

ERNST Principal/ Creative Director, Los Angeles, CA October 2009

ERNST: MULTIDISCIPLINARY DESIGN STUDIO with a holistic understanding of brand, consumers and market place. Its not all about CAD rendering's and power points. We understand consumers, what drives them, how to create Iconic, Industry leading product and in turn revenue. With a proven track record over the past decade and a half.

* Pin pointing new market opportunity
* Product execution for new market opportunity
* Strong Consumer/ Cultural Insights/ Strategic thinking
* Design/ Creative/ Art Direction
* Effective design leadership/ Project management
* Big picture Innovation/ Detail oriented Innovation
* Teamwork/ Collaboration
* Product Story telling
* Strong Sketching/ Rendering
* Product Testing / Evaluation
* Post-it scribbles to product launch

Nike Inc, Beaverton, Or, USA / Nike Sportswear
Design Director 2008 June- 2009 October
° Created Consumer Experience (Product Focus)
° Led Sports Inspired Design Direction
° Led Seasonal Creative Direction/ stories
° Created Sports Inspired Product Concepts
° Managed Design Execution with design team
° Managed Innovation Agenda

Nike Inc, Beaverton, Or, USA / Innovation Kitchen. 2007 June- 2008
June Design Director Nike Sportswear/ Action Sports
° Created broad and inspiring visions for future of Nike Sportswear
° Led genesis of new product and business concepts
° Developed Innovation roadmap for Nike Sportswear
° Directed/ Managed Sportswear Innovation team

Nike Inc, Beaverton, Or, USA /Innovation Kitchen. 2005 June- April
2007 Senior Advanced Concept Designer/ Explore Group
° Evangelizing new opportunities and revenue streams for Nike
° Worked across all businesses: Apparel, Footwear, Equipment
° Expanded on an existing business and help it grow
° Created, Implemented concepts to generate revenue

Sole Technology, Lake Forest, Ca, USA . 2002 June-2005 May
etnies, Es, thirtytwo Snowboard footwear: Senior Footwear Designer
° Created footwear design direction for etnies, Es and thirtytwo brands
° Collaborated with marketing, on branding direction for above brands
° Created Skateboard, Snowboard footwear and graphic design
° Created Seasonal colour/ material stories for each brand
° Worked with professional athletes on pro-model footwear
° Asia travel, product development, keeping projects within timelines.

adidas-Salomon, Herzogenaurch, Germany. 2001 Jan-2002 June
Originals division: Lead Footwear Designer
° Creation of footwear design solutions for adidas originals division
° Created seasonal footwear stories re-vitalising original footwear
° Designed new footwear solutions to accompany reintroduced footwear
° Created brand initiatives/ product concepts for the future of originals
° Created packaging, POP concepts to accompany footwear ranges

adidas-Salomon, Herzogeaurach, Germany. 1999 Sept-2001 Jan
Trail & Performance Running: Footwear Designer
° Created adidas trail & performance running footwear, design solutions
° Worked closely with footwear marketing department
° Collaborated with design team to create performance running design
direction
° Asia development travel

twoOneZero Industries, London,UK. December 1997 April-1999
° Owner/ Apparel design
° Created apparel range of BMX clothing
° Created brand design/ direction
° Established UK distribution and dealer network
° Established UK rider endorsement

Product First, London,UK. November 1998 January-1999
° Product designer/ In house Freelance
° Designed products, from toothbrushes,TV controler's to fire
extinguishers
° Created consumer insight presentations
° Presented and validated product concepts with Clients
° Collaborated with external model makers and CAD engineers

Service Visual Graphics, Wandsworth, London, UK. 1997July- 1998
November Exhibition Designer/ Installer
° Worked with Blue chip to small business clients on exhibition solutions
° Created exhibition solutions for client trade shows, museums
° Installed solutions to clients specifications on site, short deadlines