Erin Wells

Freelance graphic design and marketing services for various Mid-south clients including Allen & O’Hara Education Services, Inc., Eaton Medicals, Rhodes College and the University of Tennessee Health Science Center.

Services:
Design and development of cross media pieces including advertisements, direct mail, e-blasts, brochures, retail packaging, logos, banners, billboards, wearables and media guides.

Onsite contract design, photography, cross media event planning and social media/web for Kirby Pines Estates Retirement Community and The Farms at Bailey Station Retirement Community.

Services:
Development and design of external media pieces including ad design, event invitations, logos, direct mail, e-blasts, web direction and all cross media pieces for Kirby Pines Estates and The Farms at Bailey Station retirement communities.

Social media copywriting and maintenance for Kirby Pines Estates including Facebook, Twitter, Shutterfly and company website.

Design of internal media pieces including 24-page monthly community magazine (The Pinecone), resident event programs, posters, invitations, inner office forms and letters, power point presentations, wearables and gifting items/concepts.

Photography of all major events at Kirby Pines used in advertising, web and inner community.

Event planning including vendor set up, department head coordination, selecting and ordering tangibles, operating within preset budget goals, scheduling event timelines and production.

Print production including commercial press proofing, inner office printing and binding.

Commercial, residential and industrial real estate auction and marketing sales group; approximate
annual sales $11M.

Services:
Developed cohesive marketing plan featuring transition from direct to e-commerce strategies; included guerrilla tactics and social networking.

Created brand recognition programs and standards.

Standardized marketing and advertising budget formats.

Generated strong vendor relationships (print, web and advertising).

Multi-state commercial and residential real estate auction and marketing sales group; focus on simultaneous direct and e-commerce marketing strategies; approximate annual sales $70M.

Services:

Strategic Marketing:
Developed and implemented marketing strategy through consistent communication with upper level management, sales staff and clients.
Maintained branding standard throughout all satellite offices and advertising through logo placement, type usage, etc.
Managed up to 17 individual marketing campaigns simultaneously.
Developed strategic marketing budgets specific to individual client needs.

Marketing Implementation:
Placed print, web, radio and television advertising pieces.
Wrote and edited copy for all print based advertisements and web-based property descriptions.
Designed brochures, ad campaigns, flyers and other printed media for individual client campaigns.
Crafted proposals tailored to prospect’s individual budget needs and selling success.

Supplemental Activities:
Designed trade show booth; implemented and staffed booth for shows throughout the Mid-South area.
Organized and staged off-site auction presentation and programs.
Photographed various real estate entities for use in promotional pieces.

Marketing, advertising and packaging for gourmet food products; e-commerce and direct mail
campaigns with additional promotional materials.

Services:

Marketing:
Managed marketing operations from production to web to print to database management.
Designed and developed inter-active webpage concepts including on-line templates.
Designed 24-page full color catalog for use as marketing tool.
Designed collateral promotional materials: informational CD and sleeve, posters, business forms and advertisements.

Design:
Created specialized packaging designs/concepts for celebrity-based gourmet gifting lines.
Designed over 300 occasion based labels and box color choices; translated to 3D box image and file preparation for web placement.
Created and produced image development, manipulation and distribution to web-based national vendors.
Internal operation of print production including variable data customization of gourmet gift boxes and collateral materials.