Resumé

April G.Andrada
661.433.1891
April.Andrada@gmail.com


EDUCATION
The Fashion Institute of Design and Merchandising, Los Angeles, CA 1994
Associates in Arts, FASHION DESIGN

Van Nuys High School, Van Nuys, CA 1990
General Education, HONORS

WORK HISTORY

Dynashape Intima, Alhambra,CA May 2011- Present
Senior Designer
• Responsible for merchandising and product development for the LFL licensed brand (Lingerie Football League)
• Design and Merchandising of men, womens apparel line under the LFL brand

Candid Intimates, Reseda,CA December 2009 - May 2011
Senior Lingerie Designer
• Responsible for product development, design and production management for Candid and Cotton Candy Intimate brands
• Responsible for all aspects of design and pre-production developments
• Manage design team for complete functions of all personnel under this division
• Maintain label integrity by designing intimate apparel that is European inspired with emphasis on fit
• Manage developments of all designs from 1st patterns to pre-production
• Responsible for coordinating and communicating directly with overseas factories
• Manage photo shoot coordination of all garment collections developed
• Maintained all tech pack submissions and communications to factories
• Responsible for Fall 2010 launch of Candid Intimates, retail stores to open at the Glendale Mall
• FASHION MINGA FASHION SHOW link http://www.youtube.com/watch?v=GSwaa5rTomY&feature=youtu.be
• www.candidintimates.com

Elegant Moments Lingerie, Pennsylvania April 2011- Present
Freelance Costume & Lingerie Designer
• Responsible for submission of 2012 costume & lingerie design and developments
• Per project design


Espiral Lingerie, Miami, FL 2010 Freelance Designs
Freelance Costume Designer
• Responsible for submission of 2010 -2011 costume design and developments
• Per project design


Parisa Lingerie & Swim, Northridge,CA Sept 2008 – September 2009
Product Development
• Responsible for product development and production organization for Target Panty Program
• Maintain fabric and trim development correspondences with direct contact with Target management team
• Responsible for corresponding directly with overseas factories and suppliers
• Managed coordination of product line with overseas factories and suppliers
• Responsible for maintaining Target’s lab dip and bulk submissions for production use
• Assisted company CEO with coordinating costing Target programs and development functions
• Attended to daily maintain Target’s PLM/POL system management for all Target communications for the company
• Responsible for communicating daily communications with key Target Managers and personne


FAM Brands, Commerce, CA Jan 2008- August 2008
Senior Designer
• Responsible for launching Bongo Lingerie and Laura Ashley Lingerie brands
• Managed product development and design of intimate apparel lines for Walmart Canada,Zellers Canada and Sears Canada
• Developed tech pack developments while coordinating with factories overseas
• Responsible for overseeing product development from 1st proto to finished garment
• Maintaining designs in accordance to each brand’s aesthetic needs
• Managed Top of Production approvals for managed brands
• Traveled to attend Interfilliere in Paris for trend research and fabric/trim buys
• Responsible for product research and analysis while traveling to Europe
• Traveled to Asia for trim and fabric sourcing
• Traveled to National and International key accounts for product presentations
• Developed product boards based on trend analysis and market research
• Co managed line reviews and presentation at Magic, Las Vegas
• Responsible for lab dip and fit approvals
• Oversee design assistants and sample sewers in their daily responsibilities
• Developed Active Lifestyle apparel for the company under the Marika Active Lifestyle Brand
• Managed tech pack submissions to factories

Dreamgirl International, Vernon, CA June 2007- Decemeber 2007
Designer
• Developed and Designed Lingerie and Costume line for 2008-2009
• Worked directly with patternmakers in the development and fit of garments
• Managed full development of designs with overseas factories
• Responsible for Top of Production approvals for the line
• Traveled to China, Taiwan and Hong Kong for fabric and trim sourcing while working directly with factories on design and development
• Managed catalog photo editing to maintain a market ready catalog
• Incorporated trend and market research to design contemporary market conscious apparel
• Managed tech pack submissions to factories


LFP Apparel, HUSTLER APPAREL, Chatsworth,CA Sept 2006-June 2007
Senior Designer
• Developed and Designed Hustler Apparel’s Lifestyle Collection, Spring 2007 product line
• Developed and Designed Hustler Swimwear line
• Maintaining the brand’s integrity by designing within the brand image
• Managed development of accessory items for the brand
• Researched new trends to assist in the design direction for the brand
• Managed T&A calendar for design department
• Oversee direct communication with factories and suppliers both domestic and international
• Knowledge of Print and Logo Designs
• Coordinated photo shoots for catalog development of the line
• Oversee design assistants in executing their responsibilities efficiently
• Source new fabrics, and trims for design
• Managed product presentations to buyers at Magic, Las Vegas for brands product preview

Felina & Jezebel Lingerie, Chatsworth, CA April 1998-July 2006
Merchandiser/Product Development
• Co- designed Felina and Jezebel Lingerie Intimate Apparel line as retailed in major department stores; Macy’s Nordstroms, Target, JCPenneys and Sears
• Responsible for researching ideas to incorporate details within the brand’s design structure
• Sourced fabrics, trims and findings
• Worked directly with patternmakers and sample sewers to effectively execute first proto for designs
• Attended National and International trade shows for market research and analysis
• Co- developed “Jezzie’s” line of novelty panties as sold at Macy’s, Nordstroms and fine boutiques
• Oversee design assistants and sample sewers in their daily responsibilities
• Producing trend boards for product presentation to vendors


Adrian Gonzales Studios, Palmdale, CA 1993-1998
Storyboard Apprentice

• Assisted artist with developing illustrated cartoon storyboards produced for companies like Hanna Barbera, Murakami-Wolf and Disney

ASSISTED IN THE STORYBOARD DEVELOPMENT FOR CARTOONS SUCH AS:
• G.I. Joe
• JEM
• Captain Planet
• Disney All Stars
• Robotix
• Teenage Mutant Ninja Turtles
• Scooby Doo
• Aeon Flux



SKILLS
• Abode Illustrator and Photoshop programs
• Excel, Word and Outlook functions
• AS400
• Perfect Fit design programs
• Porini
• Technical Package Development
• Manage Fittings
• Interpretation of designs through tech packages
• Color Analysis and Lab Dip approvals
• Flat Sketching , Illustrator CADS
• Trend Analysis and Seasonal Color Reseatch
• Market Research and cross functional product analysis
• Develop Trend/Product boards for presentations
• Product Presentation
• Product Development based on brand identification

• Highly organized
• Ability to multi task as needed
• Ability to design to adhere to cost while keeping the labels identity
• Commitment to producing quality work
• Excellent verbal and communication skills
• Ability to lead and organize a department and its functions to enhance productivity
• Excellent verbal and communication skills
• Exceptional leadership/management skills

Projects by April Andrada