HP Virtual Advisor - Promotional aid intended for use in retail computer stores.
Helps matching an HP product to the costumer's needs.
1st prize in a design contest held by HP Israel and HIT.
Israeli Kitchenware - Kitchenware inspired by Israeli culture.
"±cup" - Roughly shows you the amount.
"ooga+" - Have your cake and eat it too.
Motorola Fly - Versatile carphone concept enables hassle-free installation.
Unique intuitive interface, specially developed for use while driving.
1st prize in a design contest held by Motorola Israel and HIT.
G-Tara, Foldable Electric Guitar - Light-weight, rugged design, suited for outdoor use.
Includes a photovoltaic charger in the form of an upholstered carry-bag.
1 hour of walking in the sun = 1 hour of playing by the fire.
Unique interface allows for fast and easy string tuning.
Built-in low voltage amplifier and speaker.
Featured in "A Glimpse to the future 2008" exhibition, held by Audi Israel.
Bubble Monster - Part of a series of floor bucket concepts, each is aimed at a different target group.
Bubble Monster is a bucket designed for kids. It is versatile, highly-mobile, more stable than standard buckets and it includes an integrated bubble-game.
Apple iStart - Tablet for small children, designed for use in kindergartens (ages 3-6).
Completely child-proof: elastic coating, protected screen, spill-proof design, no moving parts, hidden connectors.
Multi-touch interface allows for fully intuitive OS and apps.
Up to 7 units can be charged at once using a single charger, which can be placed on a bookshelf.
MÜP, Micro Urban Pickup - A pickup and a bike combined into one electric three-wheeler.
Designed to hold maximum capacity over a minimal footprint, mainly aimed at service providers who work in busy cities.
Wheel configuration and tilt mechanism are based on Piaggio's MP3 bike.
IDEA Design | Coca-Cola Remix - Multisensory cross-merchandising shelving concept for Coca-Cola Israel.
IDEA Design | POS/POP Samples - A few samples out of the dozens of POS/POP projects I worked on
during my time in IDEA.
Responsibilities: Market research, concept development,
industrial design, graphic design.
IDEA Design | Jelly Belly Cup + Store - IDEA was assigned to introduce Jelly Belly to the Israeli market by designing the brand’s first concept store in Israel.
Responsibilities: Took part in the concept development and designed some of the store elements.
In addition, I designed the Jelly Belly Cup which supports the unique buying experience.
IDEA Design | Dermedy - Branding, logo design and package design for a new line of para-medical creams, sold in a number of European chains.
The logo derives from the binding and healing qualities of the cream on skin cells and refers to the natural source of the cream’s ingredients.
Responsibilities: Creative concept, logo design, over-all graphic design.
IDEA Design | Aquatal Water Dispenser - A new water dispenser for an Israeli water purifing company, mainly aimed at the US and European markets.
Project is currently in final engineering stages and manufacture is due to begin soon.
Responsibilities: Project manager, client manager, internal layout design, complete outlook design, complete UI/GUI design.
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