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William "Zoe" FitzGerald
Director & Artist at Walking House
Filmmaker and Art Director by trade, a fine artist at heart. A liquid creative skillset able to flow from commercial knowledge, musical subjectivity, and contemporary folk art juxtaposed into a technically proficient individual. Steadily experimenting with progressive processes mixing digital or analog tools in varying roles as a creative media tactician, designer, fabricator, illustrator, producer, cinematographer, animator, retoucher, archivist, and installation artist. Relishing to create and exhibit in all formats of media or mediums as an individual artist, commercial contractor, or collaborator, No project to big or to small. Be it a printed presentation, ideation, product dev, live events or ad campaign I’m your one man creative team. I know its sounds broad, but when your a transdisciplinary creative you need to have an open mind ready to create and implement interesting, utilitarian, and or unique work.
TOURING DIY Event Lighting for CollapsingScenery
Florescent Light Fixtures for SON LUX
I've set off to design a creative house of some sort, be it a production company or a wild creative house. Who knows, but well be offering creative services and problem solving issues for your low budget high-end boutique or local NYC business that want to take on the big dogs.
No idea to small or to big, Just ask and ye shall receive.
Will keep the interweb updated as we move along.
Apprentice and Shadow of David Pressley. Hardware & Jewelry Design; more on this later.
Lending technical skills to artists or clients in development of art work, installations, or specialty projects; planning, designing, producing, fabricating and installing work.
These have included graphical, video, animation, lighting, and sculptural elements for installation in galleries, music venues, or public spaces.
I serve as a creative technologist, art director, designer, editor, web designer, In-house director, photographer, animation and motion graphics designer, innovation / IP developer, A/V + IT tech, illustrator & story board artist, new market / new media research, media population and trafficking, and last but not least biggest kid in the agency.
6 years experience working on Hershey's ( York, Reese's, Almond Joy & Mounds, Ice Breakers, Twizzlers, and many more), GSK; (Tums, Nicroette, Nicoderm CQ, Alli ), Miami Dolphins (2009 season), Tribe Mediterranean Foods, Côtes du Rhône AOC, Alberto Culver / Unilever, Lee Jeans, Mikes Hard lemonade, Clinque, Boiron and Mederma. I'm sure I'm missing some.
Before being drafted to the creative department I was working as an editor, studio designer and project coordinator.
Responsible for art direction, production, design, mechanical / proofing, IT, editing, asset management; compression, media purchasing, population, trafficking content, web design / hosting management.
Working mainly on Spirits with William Grant and Sons on REYKA Vodka, The Balvenie, Hendricks Gin, The Knot.
Working on Highway 61's table top studio as a Studio Manager; all around work horse. Maintaining the stage, keeping the kitchen and studio stocked, equipment maintenance and repair, IT / AV, basically an in-house handy man.
But, as productions would ramp up so would my roles; Director assistant, Key grip, 2nd AC / Loader, gaffer, Art department, food stylist, painter, and carpenter.
Fabrication; silversmithing, welding, carpentry, metalsmithing, and many other craft and trade skills)