Féline Lo

Client: Walmart, Crayola, Bed Bath & Beyond, JC Penny, Macy’s, Kmart, Kohl’s, Costco
• Create effective display, that promotes brand integrity, meets graphic quality, helps
ensure premium product positioning, and shop-ability in the marketplace.
• Design packaging for specific products, considering factors, such as convenience
in handling and storing, distinctiveness for identification by consumer, and simplicity
to minimize production costs.
• Meet & guide clients through the creative process: from brand research, to concept
design, to sample mock-ups (in-house or overseas factory) to final approval and
completion.
• Research and create seasonal concept, color and trend direction for the brand
across all product categories. As well as develop impactful showroom presentations
and sales tools for market on a seasonal basis.
• Train and develop the design team to work efficiently and to meet all deadlines.
• Domestic and International travel for design inspiration, factory visits, sales
presentations with account buyers and trade shows.

• Specializes in designing and producing creative, cost-efficient private label
accessories, promotional items, and executive gifts tailored to clients’ product lines
enabling companies to meet marketing objectives, attract new customers, and
enhance corporate image.
• Design graphics for customized prints, textiles, and labels.
• Design cosmetic bags, tote bags, and handbags from sketches to final product
made overseas.
• Produce prints using state-of-the-art wide-format printers; prepare artwork for
shows and expositions

• Maintain and update web-based applications on https://www.shellrummel.com/
• Create apparel graphics and visual images for all client websites.
• Create original works of art and digitize existing fine art drawings.
• Prepare artwork for shows and expositions employing various printing technologies.

• Create effective packaging, which promotes brand integrity and helps ensure premium product positioning in the marketplace; including top-of-counter displays, in-case displays, pallet-displays that meet graphic quality and shop-ability in the club store.
• Expert in setting the pace in green design as create packages that are made from biodegradable, recyclable, or reusable materials.
• Sketch design of container for specific product, considering factors, such as convenience in handling and storing, distinctiveness for identification by consumer, and simplicity to minimize production costs.
• Proficient in rendering design digitally; or typically fabricates model in paper, wood, glass, plastic, or metal, depending on material to be used in package.
• Sufficient and prompt in making changes or modifications required by approving authority.