Ethnographer, Innovation Consultant with an Industrial Design background. A fixer, a networker and pseudo-comedian - all included. Portfolio and projects at http://www.fernandogaldino.com/blog/portfolio

Work Samples

  • Avental Bagual - Bronco Apron

  • Rafa - drawing table for kids

  • Sauber

Work History

  • Design Research Lead

    • Questto|Nó
    • Nov 2013 - Present (1 year 1 month)

    I lead qualitative research process for innovation and design projects, planning and executing fieldwork, analysis and synthesis. By doing so, I help to build new products, services, brands and much more.

  • Ethnographer / Innovation Consultant [freelancer]

    • Designit
    • Sep 2013 - Nov 2013 (2 months)

    Planning and executing qualitative research + design project.

  • Design Researcher Senior

    • Insitum Strategy Innovation and Research
    • Aug 2011 - Aug 2012 (1 year)

    Planning and executing design and innovation research projects, mostly related to technology and how Brazilians interact with it.

  • Design Researcher

    • Insitum Strategy Innovation and Research
    • Feb 2010 - Jan 2012 (1 year 11 months)

    I work with design research and innovation development with the Design Thinking approach, mostly on consumer electronics market.

  • Industrial Designer

    • Sauber Laundry
    • Feb 2009 - Nov 2009 (9 months)

    Designing equipments for professional laundry business such as dry cleaning, hotels, hospitals and industrial laundries.

  • E-Commerce Manager

    • Nossa Casa
    • May 2008 - Oct 2008 (5 months)

    Responsible to the development of a new e-commerce department inside a furniture manufacture and sales company.

  • Designer

    • Móveis Costa
    • Sep 2005 - Feb 2006 (5 months)

    I was the first designer to work internally at this company that now holds a design department.
    I would take measurements and gather clients expectations to drive the design process. Our products were high quality tailor-made furniture to commercial and residential use.

Education

  • The University of Dundee

    • Master of Science (MSc) Design Ethnography
    • 2012 - 2013
  • UNINDUS

    • Specialist Sustainable Design
    • 2007 - 2007
  • Universidade Estadual de Maringá

    • Bachelor's degree Design, Industrial / Product
    • 2003 - 2006

Specialties

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