Iko Bag - The Iko Bag is a versatile commuter backpack that converts into a messenger. Iko in Japanese means "Go!", and that’s exactly the philosophy we want people to experience when wearing this bag. The goal for us was to design a softgood that could create a behavior change to choose transportation such as biking and walking over driving a car. We wanted this bag to be versatile in the way it was used, as the design encourages multifunctionality and organization.
Iko Bag - The Iko Bag is a versatile commuter backpack that converts into a messenger. Iko in Japanese means "Go!", and that’s exactly the philosophy we want people to experience when wearing this bag. The goal for us was to design a softgood that could create a behavior change to choose transportation such as biking and walking over driving a car. We wanted this bag to be versatile in the way it was used, as the design encourages multifunctionality and organization.
Iko Bag - The Iko Bag is a versatile commuter backpack that converts into a messenger. Iko in Japanese means "Go!", and that’s exactly the philosophy we want people to experience when wearing this bag. The goal for us was to design a softgood that could create a behavior change to choose transportation such as biking and walking over driving a car. We wanted this bag to be versatile in the way it was used, as the design encourages multifunctionality and organization.
Iko Bag - The Iko Bag is a versatile commuter backpack that converts into a messenger. Iko in Japanese means "Go!", and that’s exactly the philosophy we want people to experience when wearing this bag. The goal for us was to design a softgood that could create a behavior change to choose transportation such as biking and walking over driving a car. We wanted this bag to be versatile in the way it was used, as the design encourages multifunctionality and organization.
Iko Bag - The Iko Bag is a versatile commuter backpack that converts into a messenger. Iko in Japanese means "Go!", and that’s exactly the philosophy we want people to experience when wearing this bag. The goal for us was to design a softgood that could create a behavior change to choose transportation such as biking and walking over driving a car. We wanted this bag to be versatile in the way it was used, as the design encourages multifunctionality and organization.
Iko Bag - The Iko Bag is a versatile commuter backpack that converts into a messenger. Iko in Japanese means "Go!", and that’s exactly the philosophy we want people to experience when wearing this bag. The goal for us was to design a softgood that could create a behavior change to choose transportation such as biking and walking over driving a car. We wanted this bag to be versatile in the way it was used, as the design encourages multifunctionality and organization.
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Iko Bag
Franklin Gaw
Product Designer at Facebook San Francisco, CA