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  • Frank Pepito

    Toy Designer, Graphics and Illustration

    Harbor City, CA

Frank’s career in toy and gift design began when he joined a lapel pin licensee for MLB, NFL and the Olympic Games as a production artist and over several years went on to assume sales support roles such as special projects manager, overseas vendor relations, licensor liaison, and new product development. Moving to Applause Inc. in 1995, Frank parlayed his licensed sports manufacturing experience into designing toys and gifts for licensed entertainment brands, successfully designing and creative managing retail product and premium lines for properties such as Star Wars, Star Trek, Looney Tunes, and Marvel Comics for clients including Taco Bell, KFC, Pizza Hut, Pillsbury and Decopak. In 2003, Frank joined Americhip Inc. to manage the art department and work with a team of experienced paper engineers producing books, video-in-print albums and promotional magazine inserts. Currently providing graphic and product design solutions on a freelance basis, Frank holds a B.A. in Graphic Communication from San Diego State University and would be a card-carrying geek if geeks ever got organized and issued such cards. He has, however, been a card-carrying member of D23, so his Disney geek credentials are thoroughly verified.

Work Samples

  • Toy Design

  • Illustrations

  • Sketches

Work History

  • Freelance Designer

    • Self-Employed
    • Jan 2012 - Present (5 years 11 months)

    - Brainstorm product development and graphic design ideas from rough sketches to presentation to final production art.

  • Director of Graphic Services

    • Americhip Inc
    • Sep 2003 - Dec 2011 (8 years 3 months)

    - Manage team of production artists, designers and illustrators in fast-paced, entrepreneurial environment that produces print-based marketing solutions enhanced with paper-engineering, audio modules, video screens and lighting effects.
    - Design Americhip’s marketing materials, prep files for production and create comp art for mockups to be hand assembled that ranged from complex paper-engineered pop-ups for Starbucks and Disney to customized marketing pieces with lights and audio for Mattel and Sony Pictures.
    - Designed and rendered artwork in pop-up book for Lowe’s Snowman Gift Card Incentive Mailer that won 2008 Racie Silver Award for Innovation

  • Designer

    • JMP Creative
    • Feb 2000 - Jul 2002 (2 years 5 months)

    - Worked in teams developing kid’s meal toy concepts and entertainment properties
    - Rendered toy concepts for presentation by traditional and digital means

  • Creative Director/Designer

    • Applause, Inc.
    • Jun 1995 - Feb 2000 (4 years 8 months)

    - Creative Manager & Designer for Taco Bell’s 1997 Star Wars Trilogy Special Edition and subsequently Tricon Global Restaurant’s 1999 Star Wars: Episode I kid’s meal programs
    - Worked personally with Lucas Licensing Ltd. managers to negotiate art approvals
    - Led brainstorm sessions to develop new toy concepts
    - Designed for Applause retail gift line, including licensor-approved novelty items for Looney Tunes and Star Trek

  • Creative Services Manager

    • Imprinted Products Corp.
    • Jun 1987 - Feb 1995 (7 years 8 months)

    - Hired and managed a staff of 5 project managers to develop promotional and retail lapel pins, pin-cards and pin sets for the 1996 Centennial Olympic Games
    - Worked as Orient Vendor Liaison with responsibilities including negotiating personally with our overseas vendors and domestic freight forwarders to maximize company’s production volume and timely delivery of product
    - Licensed Sports Project Manager, working with sales reps servicing their pin-card promotional orders and retail product orders for several ballparks before promotion to Creative Services Manager


  • San Diego State University-California State University

    • Bachelor of Arts Graphic Communication
    • 1982 - 1987