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Fold-shelf
Fold-shelf - Increasingly people are searching for experiences; the focus on product design is shifting. Fold-shelf creates an experience for the user through its assembly process. The user gains ownership and a sense of satisfaction on completion of construction.
Furthermore the shelf is meant to create a dialogue around how retail fixtures can be more environmentally responsible; this is done through Fold-shelf’s efficient use of materials, manufacturing techniques and its flat-pack ability
