Emotional Statistics implies the use of a hardware device in order to visualize the otherwise dry statistics of an internet-shop. The flashing diodes show how deep the visitors advance and which regions they pass. When all regions have passed through, the bought products are shown at the Bullseye. Likewise, the four possible origins, direct access, paid search, referrals and organic search, as well as the type of visitors, white for known and green for unknown, can be identified.
The device is connected to the server and translates the digital information into luminous diods.
Moving the Markers envinces the space of time selected an its result.