My ability lies in finding new ways of handling everyday objects by elegantly applying ergonomics; adding excitement, value and convenience into products,and creating unique and meaningful innovation.
I have specially strong & versatile sketching skills in different subject matter,from hard line product ideation in a wide variety of product categories,to realistic animal & human life drawing,whimsical/cartoony character creation for logos,floral,seasonal,tabletop or toy applications.
•Prolific Concept Ideation
•Quick Sketching/Versatile Drawing
•Graphics/Corporate Identity Logos
•Manual/Digital Color Rendering
•Diverse Product Categories
•Application of Trend Research & Analysis
•Exceptional Oral/Written Communications
•Public Speaking/Teaching experience
•Fully Bilingual English /Spanish
•Language Teaching/Technical Translations
LTD Commodities,LLC-Miramar, FL August ‘97-October 2008
Produced quantity and quality of unique ideas as in-house design consultant in varied product areas, developing new themes and products by applying trend research. Consultant for graphics, format and presentation of a mail-order catalog, while creating new concepts,artwork,specifications,mock-ups and touch-ups. Communicated with Orient manufacturers for design intent and prototype refinement resulting in many self-driven items featured and successfully sold in the following categories:
• Home furnishings • Garden decor • Packaging graphics • Toys • Giftware • Luggage • Apparel • Housewares • Stationery • Tabletop
Free Lance Designer May ‘84-Present
•Conceived compelling company logos, exciting product brochures, business cards and promotional concepts introducing new products and services in the
US and Latin America for various businesses and organizations:
-Volio Coffee(from Costa Rica)
-UAC Cargo Lines(from Venezuela)
•Proposed a new garment concept collaboration with Jackson Memorial Hospital in Miami, for babies with Spina Bifida.
•Obtained a provisional patent for an ergonomic drinkware product and currently pursuing exclusive marketing and licensing for several self-conceived product ideas for cookware, drinkware, hair care, furniture and toys while continuing to develop new client relationships and projects.
Surtirlat Corporation,Mexico City & Miami Lakes,FL August’91-Sept.’93
•Created company logo, stationery, point of purchase displays, advertising billboards, posters, collateral, etc.
•Led, trained and inspired an inexperienced sales team as manager, distributing several US products.
•Performed general office management and supervised employees for a start-up import business in a Spanish-speaking country.
Best Western International Inc., Phoenix, AZ August ‘84-Dec.’88
Interior/Exterior Architectural Designer
•Acted as design consultant and plan reviewer for applicant and member hotel properties for the world’s largest hotel chain.
•Executed exterior architectural design improving property appearance.
•Enhanced interior design for privacy and space in guestrooms and public areas, including submission of furniture, fixtures and equipment, colors and fabric specifications.
The Art Institute of Fort Lauderdale, Fort Lauderdale,FL
Bachelor of Science in Industrial Design-September 2008
•Magna Cum Laude distinction
Arizona State University, Tempe, AZ
Bachelor of Science in Industrial Design-May 1984
•Third Place,Rubbermaid student design competition
•Outstanding Teacher Award,Spring’03, Hope Worldwide volunteer organization
ORGANIZATIONS IDSA student member