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Footwear Designer at PT.Berca Sportindo
Focus in footwear design, conceptual product ,innovation and working closely with the athlete to develop great functionality in sports performance and sports lifestyle. Sport enthusiast and a fun runner .
I'm works closely with product marketing, sales, development division, and the users or athlete to create good product strategy in design with good performance function result.
I'M joining this Company started as a Jr.Footwear Designer handled the Lifestyle category. In my 1st year I succeed to make 1 best selling Product (GEOF) and it still carry over with a lot of version until now.
I continue my succeed in my 2nd years with another best selling product with model name "J-STREET". It also still carry over and remake with a lot of version until now.
Entering the 3rd Years of my carrier in this company, I grow up more and more with couple of good selling product."Fabric" ; "Yin-yang BB" ; "Maple" ; "Geof Nylon ; ETC. And event more aggressive near my 4th years with a new company structure & a new direction since this brand hiring new Product Director "Michael Quinn" he worked for Swoosh brand before. I started to handle other category beside Sports Lifestyle. I started to have a collaboration project with one design consultant (idw) to work on some high performance project in Running , Basketball & Futsal. The good achievement was the brand market share, value & awareness became increased in very good number.
My 5th years until now in League was getting twice better, the company getting settled. we've got helped by an experience Design Director "Alan Hardy" & The team member getting bigger, and also my role also become more bigger. Now I'm Sr. Footwear Designer supervised 4 Jr.Footwear Designers, maintain designers working load , as a mentor, as a friends , a big brother in the team family, create creatives & color direction seasonally, working closely with Product Line Manager to create the line seasonally , working closely with some athlete & users, working closely with development & factory, working with technical team, and my biog role to report all that things to Product Director . Now my journey are still going on .. Just keep your eyes open!
The vision of the company is to help the small Industry improving their business by design & branding approach, my job is to gives design advise, solution and education by training session for our client (medium to small Industry).
I worked as Art Director & Production designer in TV Commercials & Music video Project. Working freelance with Production House, i responsible for all about artistic aspect, the set design until the mood of every scene.