Focus in footwear design, conceptual product ,innovation and working closely with the athlete to develop great functionality in sports performance and sports lifestyle. Sport enthusiast and a fun runner .

Work Samples

Work History

  • Footwear Designer

    • adidas
    • Vietnam
    • Oct 2016 - Present (11 months)

    adidas core footwear designer

  • Sr.Footwear Designer

    • PT.Berca Sportindo
    • Jan 2012 - Aug 2016 (4 years 7 months)

    working as Sr.Footwear Designer, supervised/mentoring others Jr.Footwear designers.

    I used to working with a variety of cross-department; marketing, sales, manufacture, development /product engineer, and also the user/community and athlete in all product creation process.

    Manage timeline to meet calendar deadlines and deliverables.

    Communicate with others outside freelance consultant & designers.

    Working together with product management to understand market trends and consumer needs to creates brief , design & seasonal trend direction.

    Create /Designing the Key product project especially for running category . design / concept / presentation to communicate design until create tech packs and other materials to hand-off to development for sample manufacturing.

    Identify new or innovative concepts, materials, & manufacturing processes..

    Working close together with Work with Product Engineering to ensure that new ideas and designs are manufacturable.

    Attend and contribute in prototype/sample review sessions.

  • Performance Cat. Footwear Designer

    • Pt.Berca Sportindo / League
    • Jakarta, Indonesia
    • Dec 2010 - Jan 2012 (1 year 1 month)

    I'm Handle /Designing for performance category ; Running , Basketball & Futsal.

    Create design sports performance category , design / concept / presentation to communicate design until create tech packs and other materials to hand-off to development for sample manufacturing.

    Working close together with a variety of cross-departmental, marketing, sales, manufacture & Development, and also the user, community and athlete in all product creation process.

    Working closely with Product Engineering, attend and contribute in construction and prototype or sample review sessions.

  • Jr.Footwear Designer

    • Pt.Berca Sportindo / League
    • Jakarta, Indonesia
    • Jun 2008 - Dec 2010 (2 years 6 months)

    as a Jr.Footwear designer . for Lifestyle category

    Create design / concept / presentation to communicate design until create tech packs and other materials to hand-off to development for sample manufacturing.

    Working closely with product marketing team ,development /Product Engineering.

    Attend and contribute in construction and prototype or sample review sessions.

  • Design Consultant

    • Klinik Merek & Kemasan (Packaging), Department of Ministry of Industry.
    • Feb 2007 - Jun 2008 (1 year 4 months)

    The vision of the company is to help the small Industry improving their business by design & branding approach, my job is to gives design advise, solution and education by training session for our client (medium to small Industry).

  • Art Director for TVC & Video Clip

    • Freelance
    • Mar 2006 - Feb 2007 (11 months)

    I worked as Art Director & Production designer in TV Commercials & Music video Project. Working freelance with Production House, i responsible for all about artistic aspect, the set design until the mood of every scene.

Education

  • National Institute of Technology (ITENAS)

    • Bachelor Industrial Design
    • 2001 - 2006

Specialties

Affiliations

Industrial Design /Product Design

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