Copywriter / Creative / Strategist — Warszawa, Poland
Contest for Lay's - the participants' task was to create and name a dream for Potato in a "dream creator" application. The jury chose the best dreams daily and awarded one outstanding work every weekend. Fans could also vote for the best ones via Lay's fanpage. 70 days / 1,150,000 real users / avg. 5,5 min per user / over 252k entries / 78k fans gained.