Bone Appetit Gourmet Dog Bakery "Martini" - Strategy: To create awareness of the bakery among affluent dog owners. (For more examples of my work, including TV and radio, visit garicruze.com)
Bone Appetit Gourmet Dog Bakery "Caviar" - Strategy: To create awareness of the bakery among affluent dog owners. (For more examples of my work, including TV and radio, visit garicruze.com)
Fibermesh Concrete Reinforcement "Karate" - CONCRETE THAT'S TOUGHER THAN YOU THINK. Strategy: To communicate Fibermesh Concrete Reinforcement's strength benefit in a simple, unexpected way. The double truck didn't hurt either. (For more examples of my work, including TV and radio, visit garicruze.com)
Fibermesh Concrete Reinforcement "Soup" - ALMOST AS DIFFICULT AS PLACING CONCRETE WITH WIRE MESH. Strategy: To communicate that Fibermesh Concrete Reinforcement is easier to use than wire mesh reinforcement. With Fibermesh, all you have to do is throw a small, featherweight bag into the concrete mix and you’re done. Contractors got the message. (For more examples of my work, including TV and radio, visit garicruze.com)
Paddy's Pub "Top" - Strategy: To communicate the pub's unique mix of Irish charm and Southern hospitality. (For more examples of my work, including TV and radio, visit garicruze.com)
Paddy's Pub "Danny Boy" - Strategy: To communicate the pub's unique mix of Irish charm and Southern hospitality. (For more examples of my work, including TV and radio, visit garicruze.com)
Paddy's Pub "Green" - Strategy: To communicate the pub's unique mix of Irish charm and Southern hospitality. (For more examples of my work, including TV and radio, visit garicruze.com)
Litespeed Bicycles "Whiplash" - Strategy: To communicate that the Litespeed Antares road bike now features a faster, more aerodynamic frame. Litespeed makes some of the most advanced bikes in the world. Lance Armstrong even rode one to a Tour de France victory. (For more examples of my work, including TV and radio, visit garicruze.com)
Litespeed Bicycles "Bumps" - Strategy: To communicate that the new Litespeed Siena road bike features a new vibration-absorbing rear end. Litespeed makes some of the most advanced bikes in the world. Lance Armstrong even rode one to a Tour de France victory. (For more examples of my work, including TV and radio, visit garicruze.com)
Cricket Wireless "Green Light" - Strategy: To communicate that with Cricket you can talk all you want -- whenever you want -- without worrying about how much the bill's going to be. Note: Cricket was the first wireless company in the nation to offer unlimited minutes for a flat rate. (For more examples of my work, including TV and radio, visit garicruze.com)
EPB Telecom "Ornaments" - Strategy: To wish seasons' greetings to current and potential customers in a way that ties it to the brand. (For more examples of my work, including TV and radio, visit garicruze.com)
Xpress Direct Shipping "Dogsled" - Strategy: To communicate that Xpress Direct is the "special forces" of shipping companies that will do just about anything to deliver your freight anywhere in the world -- fast. (For more examples of my work, including TV and radio, visit garicruze.com)
Xpress Direct Shipping "Sub" - Strategy: To communicate that Xpress Direct is the "special forces" of shipping companies that will do just about anything to deliver your freight anywhere in the world -- fast. (For more examples of my work, including TV and radio, visit garicruze.com)
Xpress Direct Shipping "Air Drop" - Strategy: To communicate that Xpress Direct is the "special forces" of shipping companies that will do just about anything to deliver your freight anywhere in the world -- fast. (For more examples of my work, including TV and radio, visit garicruze.com)
Silberman's Fitness Center "Lean" - Strategy: To make potential customers aware of the fitness center and communicate how it can help them. This won Silver at ShowSouth. (For more examples of my work, including TV and radio, visit garicruze.com)
U.S. Xpress Shipping "Tool Box" - Strategy: To communicate that U.S. Xpress offers numerous services to handle just about any shipping need. (For more examples of my work, including TV and radio, visit garicruze.com)
Xpress Direct Shipping "Beach" - Strategy: To communicate that Xpress Direct is the "special forces" of shipping companies that will do just about anything to deliver your freight anywhere in the world -- fast. (For more examples of my work, including TV and radio, visit garicruze.com)
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