Brand collateral experience design for a frozen yogurt chain in Dallas, TX. A modern design element system, image library, food art direction, package and uniform design, interactive, collateral...
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Program naming and design for an earth friendly brand value promotion project.
The Orangecup store launch program blankets the store in orange from head to toe to scream the orange name as loud as possible. Each time a new OrangeCup location opens, a grand opening launch kit is deployed to create awareness and visibility for the brand. The use of Orange as a predominant color for the launch kit is an obvious way to establish the brand's primary color and name for added recognition. Since OrangeCup yogurt is 100% natural, I wanted the launch kit pieces to be labeled for what they really are with no gimmicks. A 100% pure example of what is included in each item.
Instore promo image concept
Product naming and design for a new seasonal product