The Orangecup store launch program blankets the store in orange from head to toe to scream the orange name as loud as possible. Each time a new OrangeCup location opens, a grand opening launch kit is deployed to create awareness and visibility for the brand. The use of Orange as a predominant color for the launch kit is an obvious way to establish the brand's primary color and name for added recognition. Since OrangeCup yogurt is 100% natural, I wanted the launch kit pieces to be labeled for what they really are with no gimmicks. A 100% pure example of what is included in each item.