Gaurav Anand

User Experience Research and Design — Ann Arbor, MI

About

- User-centered Research and Design, Human Factors
- Contextual Inquiry, Cognitive Walk through, Heuristic Evaluation, Card Sorting, Competitive Evaluation
- Personas, Story boards, Scenarios, Wire frames, Paper prototypes, Information flowcharts

Experience:
5 years
Education:
University of Michigan
Awards:
MS'09 - Information
Specializations: Human-Computer Interaction (HCI), Information Economics Management Policy (IEMP)
University of Michigan, Ann Arbor

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Resumé

GAURAV ANAND
1929 Plymouth Road, Apartment Number 3014
Willowtree Apartments, Ann Arbor Michigan: 48105, USA
Email: agaurav@umich.edu; Mob: (646) 510-2529 Design Portfolio: http://www-personal.umich.edu/~agaurav/

EDUCATION

MASTER OF SCIENCE IN INFORMATION (Specialization in Human-Computer Interaction)
University of Michigan School of Information, Ann Arbor, Michigan 2007 - 2009

Selected Coursework
 F07: Contextual Inquiry and Project Management, Visual Persuasion: The Role of Images in Advertising
 W08: Information Architecture, Evaluation of Systems and Services, Service Innovation Management,
Design Process Models, Fundamentals of Human Behavior

MASTER OF SCIENCE IN SOFTWARE SYSTEMS
Kurukshetra University, India 2001 - 2003

BACHELOR OF ARTS (HONORS) IN ECONOMICS
University of Delhi, India 1996 - 1999

WORK EXPERIENCE

UI LEAD – PRODUCT DESIGN DEPARTMENT
ACL Wireless Ltd, New Delhi February 2007 – August 2007
ACL Wireless is an India-based provider of Mobile community & messaging services (mobile social networking and blogging.)

 Frenzo SMS Service: Assessed business requirements, authored UI Specifications, and documented user interaction flows
 Assisted User Experience Director in developing Design Communication templates for companywide usage by UI Designers
 Mentored Junior UI Designers; provided design support to Sales and Marketing unit

WEB MANAGER – BRITISH COUNCIL ONLINE
British Council Division, British High Commission, New Delhi March 2004 – February 2007
British Council is a large not-for-profit organization that operates as a diplomatic division of British High Commission in India. I was Responsible for technical and business management of British Council Online, British Council’s high-end e-learning portal.

Design and Usability
 Conceptualized portal’s information architecture and interface design; worked on Photoshop to produce life-like prototypes
 Worked with stakeholders, engineers and users for task analysis, feature/ function trade-offs, and prototype development
 Coordinated usability surveys (with external agency); participated in concept validation testing with users
 Worked with advertising agency in developing online branding; Led design process for website’s first marketing collateral

Teamwork and Management
 Researched business-readiness for e-learning in India; Identified target market and user profiles for e-learning portal
 Defined product versions and managed co-branding; managed £40k integration of library software with online database
 Supervised one Software Maintenance Executive and one Technical Helpdesk Executive

UI DESIGNER
Techbooks Electronics Services, New Delhi March 2002 – March 2004
TechBooks provides data conversion and digital composition services to information aggregators and publishing houses.

 Designed high-level service workflows, sitemaps, navigation; Developed wire frames and paper prototypes
 Designed detailed online presentation formats (color, layout, font) in Adobe Photoshop; Authored style guides
 Analyzed complex paper-based content structures – Visualized corresponding screen content/ navigation for web and mobile

Satya Infosoft Pvt Ltd, New Delhi October 2000 – March 2002
As IT start-up, Satya Infosoft specialized in Internet and mobile software solutions to European and North American markets.

 Focused on small-business website design, development and maintenance; Worked on JavaScript, XML, XSL
 Designed Website UI featuring Web-to-Mobile SMS & picture messaging; Designed WAP version of client’s web content
 Set-up WAP gateways; Coded in WML, edited WBMP graphics; Worked on Nokia phone simulators

SKILLS

 Visualization: Flair of design of everyday things, eye for detail, graphic design, color, layout, aesthetics, navigation
 Usability Methods: Contextual Inquiry, Cognitive Walkthrough, Heuristic Evaluation, Card Sorting, Competitive Evaluation,
 Design and Prototyping: Personas, Storyboards, Scenarios, Wire frames, Paper prototypes, Information flowcharts
 Applications: Adobe Photoshop, Adobe Illustrator; Macromedia Dream weaver, MS Visio
 Programming and Scripting: HTML, JavaScript, CSS, XML, XSLT



Projects by Gaurav Anand