For Geoff Deas becoming a footwear designer was as much about athletics as it was about academics. Growing up in the North East and playing a sport a season Geoff was always searching for the right shoes to fit his athletically diverse lifestyle. From cleats to boots, to basketball shoes Geoff’s passion for footwear stemmed from performance as well as fashion.
As a student at the Massachusetts College of Art Geoff’s industrial design curriculum required that he produce product in many categories, not just footwear. He learned to cater to specific demographics and target niche products to consumers. Geoff graduated with honors alongside only twelve others who were able to complete the ID program.
Geoff began his design career at Item New Product Development. Upon designing a kiosk that scans your foot to determine appropriate shoe dimensions he realized that he’d rather be designing the actual shoes.
Geoff quickly moved west to California where he began a career that includes designing footwear for such brands as Diesel, Pony, Sean John, Nautica, And1, Energie, 55DSL, Simple and Teva.
Now a senior designer and always ready for the next step in his career, Geoff is a mentor to junior level designers who are beginning their design careers. He is able to share his experiences and passion for footwear with the next generation.