Resumé

I have senior level hands-on experience that embraces virtually all aspects of commercial communications; from creating branding and visual identity solutions to conceiving and executing direct marketing/multi- channel advertising campaigns..

EDUCATION & TRAINING

OCAD U: Master of Design in Strategic Foresight and Innovation
(expected: 2013)

Ontario College of Art and Design:
Communication design / Art Direction

Carleton University: B.A. - Art history / Philosophy


PROFESSIONAL ACHIEVEMENTS & CLIENT HIGHLIGHTS

Created and art directed award winning and highly effective direct response advertising programs for broadcast, internet and print.

__Manulife TV spots, low budget Direct TV :
dramatically increased online traffic and participation in registration

__DM print campaign for Tourism Canada :
successfully encouraged American winter-sports enthusiasts to visit bordering provinces for winter recreational activities

(__More detailed case studies available upon request)

Chosen from an international field of senior art directors to serve as a consultant for the China Productivity center in Taipei: charged with the task of revising visual identity systems and advertising materials for western markets (2006)

Art direction and illustration talent recognized by world-class image banks: gettyimages.com and images.com, rights-managed images are sold regularly

PARTIAL CLIENT LIST (Historic and current)

American Express
Bank of Montreal
Eli Lilly Canada Inc
Ever Prosperous (Taiwan)
EUMEX (Mexico)
FedEx
General Motors
GlaxoWellcome
Honda Canada
IBM
Inco
Lever Brothers
Microsoft
Molson Breweries
Nestle
Quaker
Rogers communications
Pfizer
Scotia Bank
Tourism Canada
Xerox

ADVERTISING AGENCIES (freelance affiliations and contract;
- list available upon request)

Please note: ALL work posted on COROFLOT has been conceived and executed by the art director: some illustrative and photographic elements are either 3rd party commissions, stock,"placeholder" or created by the AD; some copy elements have also been written by the art director -- in other cases copy has been written by various associates.

Projects by George Shewchuk