I create visual and conceptual solutions that surprise, provoke and engage.
The medium is irrelevant but the intention is always the same: motivate people to act.
I have senior level hands-on experience that embraces virtually all aspects of commercial communications; from creating branding and visual identity solutions to conceiving and executing direct marketing/multi- channel advertising campaigns..
EDUCATION & TRAINING
OCAD U: Master of Design in Strategic Foresight and Innovation
Ontario College of Art and Design:
Communication design / Art Direction
Carleton University: B.A. - Art history / Philosophy
PROFESSIONAL ACHIEVEMENTS & CLIENT HIGHLIGHTS
Created and art directed award winning and highly effective direct response advertising programs for broadcast, internet and print.
__Manulife TV spots, low budget Direct TV :
dramatically increased online traffic and participation in registration
__DM print campaign for Tourism Canada :
successfully encouraged American winter-sports enthusiasts to visit bordering provinces for winter recreational activities
(__More detailed case studies available upon request)
Chosen from an international field of senior art directors to serve as a consultant for the China Productivity center in Taipei: charged with the task of revising visual identity systems and advertising materials for western markets (2006)
Art direction and illustration talent recognized by world-class image banks: gettyimages.com and images.com, rights-managed images are sold regularly
PARTIAL CLIENT LIST (Historic and current)
Bank of Montreal
Eli Lilly Canada Inc
Ever Prosperous (Taiwan)
ADVERTISING AGENCIES (freelance affiliations and contract;
- list available upon request)
Please note: ALL work posted on COROFLOT has been conceived and executed by the art director: some illustrative and photographic elements are either 3rd party commissions, stock,"placeholder" or created by the AD; some copy elements have also been written by the art director -- in other cases copy has been written by various associates.