+Years of senior-level experience developing key brand - marketing - digital strategies for Fortune 100-1000 companies across diverse industries and product categories. +Function as key C-suite liaison managing client relationships and cross-functional teams to define integrated marketing strategies achieving brand leadership and targeted goals. +8 years of accumulated experience spearheading eCommerce - interactive - digital - Website development and leadership of multidisciplinary teams. +8 years designing and developing highly successful consumer products and brands. +6 years leading the ideation and exploration of innovative methods - vehicles for amplification of digital marketing and social connectivity. +Proven track-record of inspiring multimedia development teams to deliver unexpected, compelling, and highly profitable solutions, on time, on budget, and on strategy.
GEORGE R. KOTALIK - DIRECTOR OF MARKETING - BRAND - DIGITAL - PRODUCT
GEORGE R. KOTALIK, WEBSITE DESIGN AND DEVELOPMENT
GEORGE R. KOTALIK, GEORGE KOTALIK - GLOBAL BRAND FOLIO
+Business-focused creative - technical leadership developing key brand - marketing - digital campaigns for F100 companies across diverse touch-points, industries and product categories.
+Proven success in building and igniting $B brands -- creating engaging digital, electronic, and traditional marketing communications via infusion of dynamic strategy and palpable physicality.
+Originate inventive and interconnected marketing - digital - social strategies and initiatives.
+Track-record of inspiring creative, artistic, and multidisciplinary development teams to deliver unexpected, compelling, and highly profitable solutions, on time, on budget, and on target.
Oversight and/or Skills:
B2B, B2C, B2B2C, U/X, 2D, 3D, I/D, POS, PPC, SEM, Brand - Marketing - Advertising - Digital Strategy and Development, Client Contact and Account Management, Cross-functional Management, Workflow Management, Project Management, Digital Strategy, Digital Innovation and Design, Interactive Innovation, Product Portfolio Strategy, Hand’s-on Ideation - Web - Content - Architecture - Interaction Design, Hand’s-on Copywriting - Content - TV / Video Scripting - Graphic Design - Art Direction - Layout - Storyboarding, Web - Digital - eCommerce - Social - App - Engagement Maximization Strategy and Development, Visual Storytelling, Multimedia Strategy, Technology Integration, Process Development, Goal Setting, Hiring - Mentoring -Training, Team Building and Leadership, Integrated Marketing Communications, Multimedia, Product Design, Trend Boards, Research, Business Presentations, Proposals, Brainstorming, Estimating, Budgeting, Scheduling, Producing, Negotiating, Tracking, Logos, Packaging, Promotions, Premiums, Direct Mail, Catalogs, Trade Shows, Sales Collateral, Film - Video, Radio, Music, Audio, Visual Effects, Motion, Animation, Illustration, Typography, Photography, Retail, Merchandising, Print and Broadcast Advertising.
Soft and hard goods product design. Trend research. Consumer insights. Ergonomics. Product ideation. Product design. Accessory design. Structural design. Sketching. Rendering. Materials and assembly. Construction. Construction techniques. Textiles and materials. Pattern drafting.