Appliance "Trend Wall" for Best Buy - Employer: Best Buy
Objective: Create an area to highlight high-end small appliances in both the kitchen and laundry departments.
Result: Appliance and Laundry "Trend Walls" with large graphics, special lighting, and special floor and shelf treatments. These fixtures can currently be seen in the Richfield, Minnesota store.
Round Graphic Holder for Best Buy - Employer: Best Buy
Objective: Design a fixture that hooks into the gondola uprights to separate the kids' sections by their licensed characters.
Result: A simple, round graphic display with an open slot on top for easy graphic changes.
Digital SLR Camera Display for Best Buy - Employer: Best Buy
Objective: Design a display to separate the higher end digital SLR cameras from the point-and-shoot cameras.
Result: A fixture that displays not only the cameras, but also lenses, high quality photo printers, and a gallery of samples to illustrate the various photo printing papers available.
Geek Squad Brochure Holder for Best Buy - Employer: Best Buy
Objective: Design flexible brochure holder for Geek Squad literature on a retail countertop.
Result: A brochure holder with an optional side piece for tri-fold brochures, and the ability to display letter sized literature in both portrait and landscape orientations.
Kids' World Environment for Best Buy - Months of research and development and two weeks of overnight installation sessions resulted in the environment shown at right (top: my SolidWorks model, bottom: final result). Every element of the space was designed around kids' and parents' wishes, the stores needs, and a unifying, vibrant color scheme. A raised flooring system allowed for electrical outlets to be moved anywhere, as well as creating interest with unique back-lit, translucent tiles.
Personal Shopping Assistant Desk for Best Buy - Employer: Best Buy
Objective: Design a desk to be utilized by Best Buy's Personal Shopping Assistants and their guests.
Result: An environment that catered to both the PSA's and their guests, as well as all of the equipment and security necessary to function as needed.
Appliance Department Re-Design for Best Buy - The objective for this project was to Re-design the entire appliance department for Best Buy stores that will showcase a premium assortment of appliances in a more home-like setting. Result: An expanded and completely new design of an entire side of the store. The final design took a fresh look at every aspect of a customer's appliance shopping experience, including countless new fixture and graphic designs. The resulting environment shown here is still in use at the Richfield, MN store.
"What's Hot" Display for Best Buy - Employer: Best Buy
Objective: Design a modular display that can function in pedestal, display box, or coffee table configurations wothin the "Kids' World" environment.
Result: A display built out of stackable cube sections that can be re-faced with graphic decals and secure products for demonstration or display-only.