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3 of 10
Nov 21, 2007
Favorited by 16 people
100% Juice - Safeway Brand 100% Juice
Juice Cocktail - Safeway Brand Juice Cocktail. It needed to look different than the 100% Juice, but part of a family. I used a splash of juice with fruit.
Frozen Juice - Safeway Brand Frozen Juice. The client wanted this item to feel a part of the juice family while also competing with the national brand.
Hot Cocoa - Safeway Brand Hot Cocoa. I worked closely with an illustrator to achieve this warm, inviting, rich cup of cocoa.
Go2 Cola - Safeway Brand Cola
Fabric Softener - Safeway Brand Fabric Softener. I chose every detail for this design, from the original calligraphy to the perfect gerber daisy. I also translated the information into Spanish.
Rice Cakes - Safeway Brand Rice Cakes.
Mini Crispy Rice Snacks - Safeway Brand Mini Crispy Rice Snacks.
Jelly - Safeway Brand Jelly.
Preserves - Safeway Brand Preserves
Spices - Safeway Brand Spices. I took this concept and worked closely with an illustrator to achieve beautiful art that stands out on shelf.
Weight Loss Shake - Safeway Brand Weight Loss Shake
Sauerkraut - Safeway Brand Sauerkraut. It was fun to research all of the different ways to use sauerkraut and to describe to the photographer the look and feel I wanted.
Cocktail Sauce and Chili Sauce - Safeway Brand Cocktail & Chili Sauce, the challenge to make two very similar products visually different
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