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100% Juice - Safeway Brand 100% Juice
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Juice Cocktail - Safeway Brand Juice Cocktail. It needed to look different than the 100% Juice, but part of a family. I used a splash of juice with fruit.
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Frozen Juice - Safeway Brand Frozen Juice. The client wanted this item to feel a part of the juice family while also competing with the national brand.
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Hot Cocoa - Safeway Brand Hot Cocoa. I worked closely with an illustrator to achieve this warm, inviting, rich cup of cocoa.
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Go2 Cola - Safeway Brand Cola
Fabric Softener - Safeway Brand Fabric Softener. I chose every detail for this design, from the original calligraphy to the perfect gerber daisy. I also translated the information into Spanish.
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Rice Cakes - Safeway Brand Rice Cakes.
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Mini Crispy Rice Snacks - Safeway Brand Mini Crispy Rice Snacks.
Jelly - Safeway Brand Jelly.
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Preserves - Safeway Brand Preserves
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Spices - Safeway Brand Spices. I took this concept and worked closely with an illustrator to achieve beautiful art that stands out on shelf.
Weight Loss Shake - Safeway Brand Weight Loss Shake
Sauerkraut - Safeway Brand Sauerkraut. It was fun to research all of the different ways to use sauerkraut and to describe to the photographer the look and feel I wanted.
Cocktail Sauce and Chili Sauce - Safeway Brand Cocktail & Chili Sauce, the challenge to make two very similar products visually different

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