Retro Gas Paper Promo - Purely an exercise in typography, the inspiration for this paper promotion was a written essay about gas stations in the 1950’s. Using wholesome 1950’s american style imagery, I integrated both type and image to create an overall retro feel to the paper promo.
Old Crow Bourbon Whiskey - By employing a safer approach to the redesign, with a slight change in the bottle shape while maintaining the use of a label and silhouetting the crow, this design upscaled the existing brand and placed into a higher category of bourbon whiskies.
Dr Sassafras - The FOSSIL line of products are well-known for a “1950’s Americana Theme.” With reference to old-fashioned soda fountains and 1950’s diners, a line of root beer products seemed like a sensible choice for a beverage extension.
Freedom Fighters - Since the three featured guest speakers; Tadao Ando, Rem Koolhaas and Zaha Hadid, were renowned architects in their field of work, I decided that it would be unique to position them as “Superhero Architects: Fighting for Cultural Freedom through the means of Architecture.” The whole piece revolved loosely around the concept of comic book superheroes.
Taxi Driver Title Sequence - Empty quote marks provide a subtle nuance to the fact that De Niro was a loner in the movie with no one to talk to. Credits that reflect out of “mirror-like” slivers reference a climatic point in the movie where De Niro looks at himself in the mirror and says, “You talkin’ to me?”
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