Wyndham Hotel Group's Economy Brand websites were templated with little interactivity. The booking path was inefficient and there were no cues to indicate to the user where they were in the process. We incorporated interactive features and a wayfinder to engage customers and reduce step loss. My role as eCommerce Manager was to contribute to requirements and manage user experience testing, Brand UAT and launch.
Full Size (highres_width x highres_height)
Search Results: Bing! Maps incorporated, Search Enhanced Alt-Sell: Headers for Host Brand, Family of Brands and other Wyndham Hotel Group Brands. Sort within Headers by available brands, then unavailable. Suppression: Show only available properties for stay dates, footers to see all/see only available hotels. Brand and Amenity check-boxes in search widget.
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