Strategic analysis of the Aerocrine brand and the target user group
The main challenge of this project was to create a positive and long lasting relationship between the child and the Niox device.To accomplish that the child’s interaction with the device is transformed into a challenging game.
The device utilizes a reward system that actively encourages the child to take an ongoing initiative in managing his or her asthma condition. This transforms the experience from a tedious medical check-up into an exciting daily challenge.
Once the test is complete, the device transmits the results via a smartphone to the child’s parents and to the family doctor.
Photography: S. Dogan Sekercioglu, Alastair Warren; Scenario sketches: S. Dogan Sekercioglu; Collaborating Partner: Aerocrine AB, Stockholm, Sweden