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Strategic analysis of the Aerocrine brand and the target user group
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A short animation about user insights, the usage of the device and the emotional landscape of a child with Asthma.
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The main challenge of this project was to create a positive and long lasting relationship between the child and the Niox device.To accomplish that the child’s interaction with the device is transformed into a challenging game.

The device utilizes a reward system that actively encourages the child to take an ongoing initiative in managing his or her asthma condition. This transforms the experience from a tedious medical check-up into an exciting daily challenge.

Once the test is complete, the device transmits the results via a smartphone to the child’s parents and to the family doctor.
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Credits:

Photography: S. Dogan Sekercioglu, Alastair Warren;
Scenario sketches: S. Dogan Sekercioglu;
Collaborating Partner: Aerocrine AB, Stockholm, Sweden

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