Hello there! I am a child of two artists, formed in multiple and diverse cultural environments, with an insatiable appetite for new knowledge and new experiences. I am now actively seeking a position which will enable me to continuously develop as a professional and as a human being. My goal as a designer is to understand real people's needs and to provide elegant, practical and aesthetic solutions for everyday problems. I firmly believe that good design can and should improve people’s lives and the world we inhabit. I have five years of experience in the product design field both in consultancies and in-house design departments, in diverse areas ranging from medical equipment through consumer products to industrial tools. This experience gives me important real world insights on design, materials and production processes of a wide range of products. Specialties: •Passion for design and ability to communicate it through sketching, rendering, CAD and model making. •Strong analytic problem solving skills. •Solid knowledge of manufacturing processes and prototyping techniques. •Dynamic innovative professional with good team work abilities.

Work Samples

  • Diver Distress Signal System (DDSS)

  • Dynapac Red Carpet

  • Niox Home

Work History

  • Industrial Designer

    • Atlas Copco
    • Aug 2013 - Present (8 months)
  • Industrial Designer

    • Zog Design
    • Dec 2012 - Jul 2013 (7 months)
  • Industrial/Product Design Intern

    • Atlas Copco
    • Jun 2011 - Aug 2011 (2 months)

    Atlas Copco is a leading manufacturer of construction equipment, work tools and vehicles for construction and mining industries.

    During my internship in Atlas Copco I worked as a part of Rocktec Industrial Design Competence Centre, which provides industrial design, interaction design and graphic design services for the entire Atlas Copco Group. My primary focus was concept design of construction and mining vehicles.

  • Industrial Design Tutor

    • Shenkar College of Engineering and Design
    • Jan 2009 - Aug 2010 (1 year 7 months)

    Shenkar is an institute of higher education. Shenkar College of Engineering and Design was founded in 1970, with the goal of serving Israeli industry in all that relates to academic qualifications and R&D services for modern industries.

    During my period of work in Shenkar I composed and led a 3D modeling course using Rhinoceros and taught 3D rendering and animation to Industrial Design students using 3DMax.

  • Industrial Designer

    • I2D
    • Mar 2007 - Aug 2010 (3 years 5 months)

    I2D is a multi-disciplinary design firm, offering broad international experience coupled with a unique innovation process. I2D has worked on award winning design projects ranging from the Palm V, through polestar MRI, with clients such as AT&T, Dell, Pepsi, Samsung, Motorola,and Scitex.

    I2D follows an innovation focused, research-based approach to product development that evolved through the design of hundreds of successful products. I2D's design process incorporates user observations, market trends, directed brainstorming and an iterative concept development process. Ideas are realized and visualized in sketches and numerous full size models to stimulate innovative thinking and better evaluate each concept.

    During my period of work in I2D I was responsible for design process of several projects from concept to manufacturing.

    My responsibilities included:
    Qualitative research and analysis; concept sketching; producing visuals and product proposal presentations; CAD modeling for prototype and for production; liaising with model makers for prototype production; liaising with local and remote engineering specialists for tooling production, molding strategies, materials, finishes, graphics etc; part inspection prior to tooling release.

  • Junior Industrial Designer

    • Costa Design
    • Nov 2006 - May 2007 (6 months)

    Designed and visualized concepts from sketch phase.
    Worked for Chicco, Tiny Love, Stiga, Curver, Zag and others
    Primary focus: products for children

  • Intern Industrial Designer

    • Whirlpool Corporation
    • May 2006 - Oct 2006 (5 months)

    The Whirlpool Corporation specializes in design and manufacturing of kitchen appliances and consumer goods.

    During my internship I worked at Whirlpool Europe Design Lab based in Varese, Italy. I was part of a team in charge of visualizing and presenting new radical product concepts to focus groups of potential customers before these concepts are commercially realized.

Education

  • Umeå Institute of Design

    • Master of Fine Arts (M.F.A.) Advanced Product Design
    • 2010 - 2012
  • Bezalel Academy of Art and Design

    • Bachelor of Fine Arts (B.F.A.) Industrial Design
    • 2003 - 2007
  • Politecnico di Milano

    • Industrial Design- Erasmus program
    • 2006 - 2006

Specialties

Awards

2012- DDSS project (Group project with Dogan Sekercioglu and Carol Tang) receives the IF Design Concept Award. 2012- DDSS project (Group project with Dogan Sekercioglu and Carol Tang) selected as finalist of IDEA Award. 2011- Soda Club Crystal machine (Designed while in I2D) selected as German Product of the Year. 2010- Soda Club...
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