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Bag for MINI Cooper - Working with Rudy Magnani and Amy Lind from Magnani Continuum Marketing, our goal was to design a product that would fit into one of three brands; OXO, MINI, or adidas. I designed a messenger bag that fits into the MINI scheme; sleek, colorful, unique, customizeable, and full of surprises. As opposed to taking design cues from solely the car, I looked to the greater brand MINI created which its 4 car family fits into.
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