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  • Graham Pugh

    Executive Creative Director

    London, United Kingdom

One of the few truly integrated creative all-rounders, with over 20 years experience from digital and social media campaigns to international TV advertising to hard-working DM. Shelf-full of awards for creativity and effectiveness too (from D&AD to IDM BPA Diamond). Management experience from independent mid-sized agency to large multinational. Recent interviews: https://bitly.com/vSn2nY http://bit.ly/fclC5e

Work Samples

  • Quick Tour

  • Press

  • Direct Marketing

Work History

  • Interim Executive Creative Director

    • Naked
    • May 2013 - Present (4 years 6 months)

    Working across a great range of digitally-focussed business including Danone (Danio, Oykos, Actimel, Activia), Cadbury chocolate, Canderel, Nokia, Pedigree Petfoods.

  • Creative Consultant

    • Chapelseat Comms Ltd
    • Oct 2012 - Present (5 years 1 month)

    Currently Acting ECD at Hypernaked. Freelancing direct to client and for agencies as a CD, writer or part of a creative team.

  • Executive Creative Director (interim)

    • Billington Cartmell
    • Oct 2012 - Feb 2013 (4 months)

    Oversaw creative work at Billingtons in London, Edinburgh and Nairobi as well as advising and working with sister agencies, Brave and Closer. Restructured Creative Department to put digital at the heart, streamline process and improve creative output. Worked across an astounding breadth of integrated media from on-pack to international TV, small brands to multinationals, digital and social to shopper. Sectors include electronics, FMCG (chocolate, snacks, gum), haircare, financial services, alcohol and corporate.
    Won worldwide advertising pitch for smart TV brand. Successfully pitched for large piece of investment business.

  • Executive Creative Director

    • Doco
    • Nov 2011 - Oct 2012 (11 months)

    Integrated and digital campaigns for KX Energy drink, Food Network, Disney and NBC Universal (among others). Won pitch for Dove Self Esteem Project and ONE.org. Reorganised Creative Department to integrate social media creatives with Social Creative Director as direct report, in addition to designers, creative team and Digital Creative Director.

  • Executive Creative Director

    • Teamspirit
    • Jun 2010 - Nov 2011 (1 year 5 months)

    Huge range of work across financial services brands, from social media aimed at consumers to press for advisers. Won Legal & General Investments consumer pitch, confused.com digital, Aviva digital and Ecclesiastical B2B. Hugely successful and cost effective Aviva ‘Healthy Cheer’ social media campaign using Facebook, YouTube and Aviva.com, Ecclesiastical: highly impactful campaign promoting their philosophy of ‘profits with principles’, Legal & General ‘Robot’ campaign treating business audience as humans with a sense of humour.

  • Creative Consultant

    • Graham Pugh Creative
    • Jan 2010 - Oct 2011 (1 year 9 months)

    notonthehighstreet.com initial brand development, logo design and identity through to press, brochures, online
    Kingsmill POS and trade
    B2B ads for Team Saatchi
    Adnams beer ads
    Packaging, strategy and repositioning for Attiki Greek honey
    CRM for Tesco and Shell
    Doordrops for Bupa
    Experiential for Jameson whiskey
    Agency website for Fosbury
    Healthcare, travel, IT & corporate integration for Gyro
    Radio ads for Stena Line

  • Creative Director

    • Draftfcb
    • Jan 2008 - Jan 2010 (2 years)

    Creating true joined-up thinking across a diverse range of brands and ensuring creativity applied as much to the channel solution as the creative execution. Achievements: award-winning social worker campaign of webfilms – achieved on a tiny email budget. Retaining the £15m Post Office account, winning The Dorchester Collection hotel pitch, successfully pitching to retain the TDA Teacher recruitment business,evolving it from a mainly DM campaign to a complex and highly personalised EDM programme.

  • Creative Director

    • WDMP
    • Apr 2006 - Jan 2008 (1 year 9 months)

    Main achievements: Built a department of 13 (starting with 3 creatives), introduced a creative services & briefing system, won Habitat, Thomson, Norwich Union and half a dozen other pitches as well as a clutch of awards including Campaign Silver for Habitat and IDM BPA Diamond for Thomson.

  • Deputy Creative Director

    • Banks Hoggins O'Shea FCB
    • Jul 2000 - Apr 2006 (5 years 9 months)

    Waitrose Created award-winning consumer press, posters and
    POS and direct marketing campaign for Waitrose Wine Direct
    General Motors (Chevrolet) Created launch TV “Wink” campaign for new Chevrolet (formerly Daewoo) Matiz across Europe – their most successful commercial to date. Ad now also running across South America & Asia.
    The National Trust Launched ‘Keeping our stories alive’: 33 press ads, radio, posters, DM, map, ad toolkit for regions… even badges for staff
    Heal’s High profile campaign for furniture retailer across national press, DM, window displays and online
    Weetos TV commercials and sponsorship idents
    Open University Brand relaunch & Direct Response TV, press, inserts
    Bluewater TV, press and DM campaign positioning the shopping centre as a brand in itself
    Castrol Press & DM campaign treating truckers like ordinary consumers Unilever TV, press & poster launch for Carb Options, a range of low-carbohydrate food.

  • Senior Copywriter

    • Team Saatchi
    • Feb 1995 - Jul 2000 (5 years 5 months)

    Brook Street Created award-winning long copy tube card campaign
    Britannic Assurance New logo, relaunch TV press, posters, internal communications and product literature
    Purple Loans Devised name, commissioned corporate identity and wrote award-winning TV, press and DM campaign
    Central Trains Award-winning regional TV & print campaign

  • Copywriter

    • Marshall Advertising
    • Oct 1994 - Feb 1995 (4 months)

    Hutchison Telecom
    Toy Options

  • Freelance Creative

    • various agencies & direct to client
    • Jul 1993 - Oct 1994 (1 year 3 months)

    The Body Shop

  • Copywriter

    • Reay Keating Hamer
    • Feb 1988 - Jul 1993 (5 years 5 months)

    Red Stripe TV, press posters
    Whyte & Mackay whisky
    Ross Youngs
    Bramley apples

  • Copywriter

    • Boase Massimi Pollitt (BMP)
    • Feb 1987 - Feb 1988 (1 year)

    Royal Bank of Scotland
    Fosters lager


  • Watford College

    • Diploma in Advertising Writing Advertising
    • 1985 - 1986





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