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Executive Creative Director
London, United Kingdom
London, United Kingdom
One of the few truly integrated creative all-rounders, with over 20 years experience from digital and social media campaigns to international TV advertising to hard-working DM. Shelf-full of awards for creativity and effectiveness too (from D&AD to IDM BPA Diamond). Management experience from independent mid-sized agency to large multinational.
Working across a great range of digitally-focussed business including Danone (Danio, Oykos, Actimel, Activia), Cadbury chocolate, Canderel, Nokia, Pedigree Petfoods.
Currently Acting ECD at Hypernaked. Freelancing direct to client and for agencies as a CD, writer or part of a creative team.
Oversaw creative work at Billingtons in London, Edinburgh and Nairobi as well as advising and working with sister agencies, Brave and Closer. Restructured Creative Department to put digital at the heart, streamline process and improve creative output. Worked across an astounding breadth of integrated media from on-pack to international TV, small brands to multinationals, digital and social to shopper. Sectors include electronics, FMCG (chocolate, snacks, gum), haircare, financial services, alcohol and corporate.
Won worldwide advertising pitch for smart TV brand. Successfully pitched for large piece of investment business.
Integrated and digital campaigns for KX Energy drink, Food Network, Disney and NBC Universal (among others). Won pitch for Dove Self Esteem Project and ONE.org. Reorganised Creative Department to integrate social media creatives with Social Creative Director as direct report, in addition to designers, creative team and Digital Creative Director.
Huge range of work across financial services brands, from social media aimed at consumers to press for advisers. Won Legal & General Investments consumer pitch, confused.com digital, Aviva digital and Ecclesiastical B2B. Hugely successful and cost effective Aviva ‘Healthy Cheer’ social media campaign using Facebook, YouTube and Aviva.com, Ecclesiastical: highly impactful campaign promoting their philosophy of ‘profits with principles’, Legal & General ‘Robot’ campaign treating business audience as humans with a sense of humour.
notonthehighstreet.com initial brand development, logo design and identity through to press, brochures, online
Kingsmill POS and trade
B2B ads for Team Saatchi
Adnams beer ads
Packaging, strategy and repositioning for Attiki Greek honey
CRM for Tesco and Shell
Doordrops for Bupa
Experiential for Jameson whiskey
Agency website for Fosbury
Healthcare, travel, IT & corporate integration for Gyro
Radio ads for Stena Line
Creating true joined-up thinking across a diverse range of brands and ensuring creativity applied as much to the channel solution as the creative execution. Achievements: award-winning social worker campaign of webfilms – achieved on a tiny email budget. Retaining the £15m Post Office account, winning The Dorchester Collection hotel pitch, successfully pitching to retain the TDA Teacher recruitment business,evolving it from a mainly DM campaign to a complex and highly personalised EDM programme.
Main achievements: Built a department of 13 (starting with 3 creatives), introduced a creative services & briefing system, won Habitat, Thomson, Norwich Union and half a dozen other pitches as well as a clutch of awards including Campaign Silver for Habitat and IDM BPA Diamond for Thomson.
Waitrose Created award-winning consumer press, posters and
POS and direct marketing campaign for Waitrose Wine Direct
General Motors (Chevrolet) Created launch TV “Wink” campaign for new Chevrolet (formerly Daewoo) Matiz across Europe – their most successful commercial to date. Ad now also running across South America & Asia.
The National Trust Launched ‘Keeping our stories alive’: 33 press ads, radio, posters, DM, map, ad toolkit for regions… even badges for staff
Heal’s High profile campaign for furniture retailer across national press, DM, window displays and online
Weetos TV commercials and sponsorship idents
Open University Brand relaunch & Direct Response TV, press, inserts
Bluewater TV, press and DM campaign positioning the shopping centre as a brand in itself
Castrol Press & DM campaign treating truckers like ordinary consumers Unilever TV, press & poster launch for Carb Options, a range of low-carbohydrate food.
Brook Street Created award-winning long copy tube card campaign
Britannic Assurance New logo, relaunch TV press, posters, internal communications and product literature
Purple Loans Devised name, commissioned corporate identity and wrote award-winning TV, press and DM campaign
Central Trains Award-winning regional TV & print campaign
The Body Shop
Red Stripe TV, press posters
Whyte & Mackay whisky
Royal Bank of Scotland