Reuters Re-Design Video Player - The challenge was herculean--bring Reuters to modernity to compete with CNN online, but having a savvy feel that won't lose the MTV generation. The result was a completely new design. Working with IA, graphic designers, several vendors and IT folks, we put together a great product.
American Lung Association Re-branding / Content Strategy Project - Fueled by a customized content management system developed by Kintera, American Lung Association was needing new breath to its website. American Lung had amassed huge amounts of content and they wanted to make it all available to the public. The goal was to make the content accessible and highly interactive for the user.
Pokemon Learning League - Educational Subscription Service for K-5 - The visionary people at Pokemon wanted to find a way to help kids learn through the world of Pokemon. With a customized content management system, voice recorded actors from a sound stage, and hours of gameplay, Pokemon Learning League was born. Over 60 topics to help kids learn about Math, Language Arts, Life Skills, and more. (Included voiceover direction).
Online Games - ZipZaps Monster Trucks - Radioshack had created a new monster truck product to its brand known as ZipZaps. These microRC ("micro remote control") toy trucks were launching for the holiday season and the strategy was to build a hyped underground advertising campaign that would bring word-of-mouth to this highly anticipated product. This jam-packed Flash site included three monster truck rally games, a virtual store to "upgrade" your monster truck, and a garage to store the monster truck. (Included voiceover direction).
Saturn Vehicle Launch - During the model year switchover, Saturn had new assets (over 1000 images) to swap out while also introducing a new vehicle called the Relay. The site was built entirely in Flash and JSP. The above image is a new Flash movie that was also produced for the site.
Trane Re-branding - Working with FCB and Trane Residential, we managed the site relaunch for Trane Residential. Easy to follow navigation, content that supported key points of the brand without it being buried, and more warmed-up imagery.
PalmsGirl Model Contest - Palms Hotel launched a contest for a spokesmodel. The result was the first ever, Palms Girl. This flash site had behind-the-scenes videos, an online store, a contest to sign up for, and a content management system created with XML embedded into the Flash.
Information Design for Educational Case Study Website - This user-experience redesign was developed for a case study website for educators and academic institution.
View PDF
View PDF
E-commerce Wireframe for Cosmetics
View PDF
View PDF
Wireframe for Horoscope Site
In a rebranding strategy for an auto insurance company, I looked to streamline user experience from a once confusing website where consumers often dropped off. The goal...get the customer to a quote easily.
View PDF
View PDF
Production Methodology Process Overview Slide 1 of 11 - In developing project methodology for a pharmaceutical advertising agency, I created this overview of our internal process.
Production Methodology Process Overview Slide 2 of 11 - That's all you get for now.
A sample test plan for an automotive website re-launch
View PDF
View PDF
Sample Project Plan - Many projects need a more customized project plan; also, I have always used project plans as a way to track progress and manage resource allocations.
View PDF
View PDF
gLike