The concept of using a vintage bearing without it's casing, is a link which many action sports have in common. BMX's, rollerblades, Skateboards & scooters, all have bearings. A visual i wanted to use, as it is well recognised with those who are involved in these sports.
The waves at the core of the design are a part of the original logo created by the store owner along with the text, which was tweaked to blend with the design.
Feel free to follow the link below to learn more about the store.